Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Visit Britain: The Official Tourism Website of Great Britain | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 60 characters long. |
| Description | Planning a holiday to the UK? Discover everything you need to know about visiting England, Scotland, Wales and Northern Ireland with the official guide. | This meta description is 152 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 1.955 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 106806, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Quantcast | Current rank, according to our database, is at 16689 | The website seems to enjoy good popularity, according to Quantcast. |
| Links on homepage | Around 320 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 2457 | Such a great number of backlinks! |
| HTML size | 116.9KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 52.85.184.45. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Europe United Kingdom Travel and Tourism Regional Europe United Kingdom Government Culture, Media and Sport Regional Europe United Kingdom Travel and Tourism Tourist Boards World Italiano Regionale Europa Regno Unito World Japanese 地域 ヨーロッパ イギリス 旅行・観光 World Nederlands Regionaal Europa Verenigd Koninkrijk Reizen en Toerisme World Deutsch Regional Europa Vereinigtes Königreich Reise und Tourismus |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | visitbritainshop.com visitengland.com visitbritain.org visitscotland.com visitlondon.com |
These websites fall into the same categories as visitbritain.com, more or less. By extension, they compete with the analysed website for the same target audience. |
Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 2:10 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 108950187 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Cache-Control: public, max-age=21600 Content-Language: en-gb Date: Sat, 06 Jan 2018 14:19:31 GMT ETag: "1515248369-0" Expires: Sun, 19 Nov 1978 05:00:00 GMT Last-Modified: Sat, 06 Jan 2018 14:19:29 GMT Link: <https://www.visitbritain.com/gb/en/plan-your-trip/getting-britain/arriving-air>; rel="canonical" Server: nginx/1.10.2 Strict-Transport-Security: max-age=1000 X-Content-Type-Options: nosniff X-Drupal-Cache: MISS X-Fastcgi-Cache: MISS X-Frame-Options: SameOrigin X-nocache: 0 X-Page-Speed: 1.11.33.4-0 X-Powered-By: PHP/5.5.9-1ubuntu4.22 X-Web: visitbritainwebserverconsumer-ps3 Vary: Accept-Encoding X-Cache: Miss from cloudfront Via: 1.1 7e6ac12144acebd1fc302708f2ecfad6.cloudfront.net (CloudFront) X-Amz-Cf-Id: KPTSSNKgPyK55R5ZuJw-JOxT0iaW9BVI9Gj42tGqk5S2ebvyVmjNRg== |
| WHOIS |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: VISITBRITAIN.COM
Registrar: SAFENAMES LTD
Sponsoring Registrar IANA ID: 447
Whois Server: whois.safenames.net
Referral URL: http://www.safenames.net
Name Server: DNS1.IDP365.NET
Name Server: DNS2.IDP365.NET
Name Server: DNS3.IDP365.NET
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 01-may-2016
Creation Date: 22-apr-1997
Expiration Date: 23-apr-2018
>>> Last update of whois database: Fri, 28 Apr 2017 20:55:40 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: VISITBRITAIN.COM
Registry Domain ID: 2191835_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.safenames.net
Registrar URL: http://www.safenames.net
Updated Date: 2016-05-01T08:38:19Z
Creation Date: 1997-04-22T04:00:00Z
Registrar Registration Expiration Date: 2018-04-23T04:00:00Z
Registrar: Safenames Ltd
Registrar IANA ID: 447
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +44.1908200022
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Registry Registrant ID: Not Available From Registry
Registrant Name: Faried Poorsalehi
Registrant Organisation: British Tourist Authority
Registrant Street: Sanctuary Buildings
Registrant Street: 20 Great Smith Street
Registrant City: London
Registrant State/Province:
Registrant Postal Code: SW1P 3BT
Registrant Country: UK
Registrant Phone: +44.2075781000
Registrant Fax: +44.2075781001
Registrant Email:
Registry Admin ID: Not Available From Registry
Admin Name: International Domain Administrator
Admin Organisation: International Domain Administrator
Admin Street: Safenames House, Sunrise Parkway
Admin Street:
Admin City: Milton Keynes
Admin State/Province: Bucks
Admin Postal Code: MK14 6LS
Admin Country: UK
Admin Phone: +44.01908200022
Admin Fax: +44.01908325192
Admin Email:
Registry Tech ID: Not Available From Registry
Tech Name: International Domain Tech
Tech Organisation: International Domain Tech
Tech Street: Safenames House, Sunrise Parkway
Tech Street:
Tech City: Milton Keynes
Tech State/Province: Bucks
Tech Postal Code: MK14 6LS
Tech Country: UK
Tech Phone: +44.01908200022
Tech Fax: +44.01908325192
Tech Email:
Name Server: DNS1.IDP365.NET
Name Server: DNS2.IDP365.NET
Name Server: DNS3.IDP365.NET
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2016-05-01T08:38:19Z <<<
"For more information on Whois status codes, please visit https://icann.org/epp"
Safenames - Experts in Global Domain Management and Online Brand Protection
Domain Registration in over 760 different extensions
Enterprise Domain Management since 1999
Mark Protect™ Online Brand Monitoring and Enforcement
Domain Consulting and Strategy
Domain Name Acquisition
Domain Disputes and Recovery
Visit Safenames at www.safenames.net
+1 703 574 5313 in the US/Canada
+44 1908 200022 in Europe
The Data in the Safenames Registrar WHOIS database is provided by Safenames for
information purposes only, and to assist persons in obtaining information about
or related to a domain name registration record. Safenames does not guarantee
its accuracy. Additionally, the data may not reflect updates to billing
contact information.
By submitting a WHOIS query, you agree to use this Data only for lawful purposes
and that under no circumstances will you use this Data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail, telephone, or facsimile; or
(2) enable high volume, automated, electronic processes that apply to Safenames
(or its computer systems). The compilation, repackaging, dissemination or
other use of this Data is expressly prohibited without the prior written
consent of Safenames. Safenames reserves the right to terminate your access to
the Safenames Registrar WHOIS database in its sole discretion, including
without limitation, for excessive querying of the WHOIS database or for failure
to otherwise abide by this policy. Safenames reserves the right to modify
these terms at any time. By submitting this query, you agree to abide by this
policy. |
Now that you are hopefully done with visitbritain.com, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for visitbritain.com. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with visitbritain.com contains at least 1200 entries: