Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

the-store.com In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

the-store.com Safety Assessment

Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.

1. Norton is one of the most renown security softwares and services in the world, provided by California-based cyber security experts Symantec. As such, we take their verdict on a website's security very seriously. Norton deems the-store.com as no_data. Experts report no annoyance factors. Norton did not find any computer threats. Hoorah! Lastly, the company has found no identity threats.
2. When it comes to great reputation, Norton and the company behind the software, Symantec, are up there with the best. When it comes to infamy, WoT is quite lonely. WoT (or Web of Trust) is, to put it mildy, perhaps the least reputable and trustworthy (oh, the irony) of sources that we can think of at this moment. The reason is simple - so many of the negative reports are false. And, what's even worse, WoT used to sell personal user data to third parties. Yeah, it's that bad. Still, we are including the data here for one reason - in case they are right, even one time out of a hundred. Just keep the context in mind and double-check... after tripple-checking. Got all of that? Ok, then. According to Web of Trust, the-store.com has a Trustworthiness rating of 68 (out of 10). We can't help but wonder what rating WoT themselves should receive... But let's not dwell. Take these ratings for what they are worth (which is to say, not always all that much).
3. Heard of Sucuri? You may have, despite the young age of the online security company. It was first started by Daniel B. Cid a few years back, in 2010, and is now owned by GoDaddy. Young it may be, but it already has proven to be quite a reputable expert and we tend to trust Sucuri's assessments. Now that that's clear, let's get to the point - No Malware Detected by External Scan. The website is also Not Currently Blacklisted (10 Blacklists Checked).

Website speed analysis

• The website load in around 1.8382 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 354 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 61 images. Such an amount of images to have on a homepage is alright, so long as they are well compressed.
• Around 101 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, the-store.com takes up 7215168 place. This information was retrieved on 2014-08-24.
• The best rank given to this website was 859181, given on 2014-08-22.
• Over the last 90 days or so, the rank has changed by -2676408.
• On the other hand, the worst rank this website was given is 958314 on 2014-08-24.
• The average rank, month after month, is around 897521 for the-store.com.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 23.227.38.64.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Server: nginx
Date: Thu, 10 Aug 2017 08:27:01 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 19
X-Sorting-Hat-PodId-Cached: 0
X-Sorting-Hat-ShopId: 12250170
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 0
Vary: Accept-Encoding
X-ShopId: 12250170
X-ShardId: 19
Content-Language: en
Strict-Transport-Security: max-age=7776000
ETag: cacheable:1ebabac60fee390b4538910626c8f797
X-Alternate-Cache-Key: cacheable:753974e04f6cb1c3fb49ddc93a450db9
X-Cache: hit, server
Set-Cookie: secure_customer_sig=; path=/; expires=Mon, 10 Aug 2037 08:27:01 -0000; secure; HttpOnly
X-Request-Id: 044034e5-fc81-4220-80e7-2097d9cc7554
Content-Security-Policy: block-all-mixed-content; upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=044034e5-fc81-4220-80e7-2097d9cc7554
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=044034e5-fc81-4220-80e7-2097d9cc7554
P3P: CP="NOI DSP COR NID ADMa OPTa OUR NOR"
X-Dc: ash
Set-Cookie: _landing_page=%2F; Expires=Thu, 24-Aug-17 08:27:01 GMT; Path=/; HttpOnly
Set-Cookie: _orig_referrer=; Expires=Thu, 24-Aug-17 08:27:01 GMT; Path=/; HttpOnly
Set-Cookie: cart_sig=; path=/; expires=Thu, 24 Aug 2017 08:27:01 -0000; HttpOnly
X-Content-Type-Options: nosniff

Domain Name: THE-STORE.COM
Registry Domain ID: 2349697_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2016-07-14T20:18:23Z
Creation Date: 1997-08-11T04:00:00Z
Registry Expiry Date: 2025-08-10T04:00:00Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: 
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: ok https://icann.org/epp#ok
Name Server: NS71.DOMAINCONTROL.COM
Name Server: NS72.DOMAINCONTROL.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2017-08-02T21:43:31Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
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registrar.  Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
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