Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Swimshop.co.uk | Swimwear and Equipment at Swimshop | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 51 characters long. |
| Description | We have a fantastic range of Swimwear and Swimming Accessories designed to meet the requirements of the Swimmer, Coach, Water Polo Player or Triathlete. The range includes products selected from many Leading International Brands such as Speedo, Nike & Adidas. We import products from all over the world and this enables us to offer many new and innovative products. Thanks to our buying power you will find substantial savings and discounts on many items. ... | This meta description is 459 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 0.5682 seconds | The website load speed is rather good. |
| Alexa global rank | 1147342, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 159 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 107 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 105.1KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 172.227.97.120. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | proswimwear.co.uk allensswimwear.co.uk mailsports.co.uk simplyswim.com zoggs.com |
These websites fall into the same categories as swimshop.co.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:44 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 X-SD-PageType: ProductDetail SD-X-WS: 33 Date: Sun, 24 Dec 2017 14:40:29 GMT Transfer-Encoding: chunked Connection: keep-alive Connection: Transfer-Encoding Set-Cookie: um_IsMobile=False; path=/; HttpOnly Set-Cookie: .ASPXANONYMOUS=yv2I-1az0wEkAAAANDAwNmQ1YmItMGUxNC00ZDJiLWI4MmEtYjc1ZjgzY2IxOWM10; expires=Sun, 04-Mar-2018 01:20:29 GMT; path=/; HttpOnly Set-Cookie: language=en-GB; path=/; HttpOnly Set-Cookie: Swimshop_AuthenticationCookie=00ddd87d-87c8-4592-81ac-6d3e15900632; expires=Sat, 24-Mar-2018 14:40:29 GMT; path=/; secure; HttpOnly Set-Cookie: X-SD-ProductView=352098; expires=Sun, 24-Dec-2017 14:40:30 GMT; path=/; HttpOnly Set-Cookie: X-SD-URep=f236c4f0-c0ff-47c0-b8ae-c67e193e134c; expires=Tue, 23-Jan-2018 14:40:29 GMT; path=/; HttpOnly Set-Cookie: TS01a19d95=01e4dc9a767907649f57f9d3bf8e00ec73b75cabdfeaea8bc7a8028ccc802def6a3cfc9b304b1716f27eabe91cedae0e9187a68049b03f26746777257015aa05d047c7890f7c520e8f752d7d2121e020e44ae2d681ef9e437a38fc81967b6eaad950ca3a1555dbeae9fe1f386573624f356af9c97a4622c06ef7b3219b549f08ece493db323db52cc59f9bd57f4d95ea1ab5362042; Path=/ Set-Cookie: X-Origin-Cookie=1; expires=Sun, 24-Dec-2017 14:45:29 GMT |
| WHOIS |
|---|
Domain name: swimshop.co.uk Registrant: SportsDirect.com Retail Ltd Registrant type: Unknown Registrant's address: Brook Park Meadow Lane Shirebrook, Mansfield Nottinghamshire NG20 8RY United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 12-Nov-2015 Registered through: NetNames Limited URL: http://www.netnames.co.uk Registrar: Ascio Technologies Inc. Denmark ? filial af Ascio Technologies Inc. USA t/a Ascio Technologies inc [Tag = ASCIO] URL: http://www.ascio.com Relevant dates: Registered on: 25-Feb-1999 Expiry date: 25-Feb-2018 Last updated: 22-Jun-2016 Registration status: Registered until expiry date. Name servers: ns1.netnames.net ns2.netnames.net ns5.netnames.net ns6.netnames.net WHOIS lookup made at 22:01:36 14-Apr-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with swimshop.co.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for swimshop.co.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with swimshop.co.uk contains at least 1264 entries: