Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
---|---|---|
Meta title | Stevens - Home | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 14 characters long. |
Description | At Stevens, we believe in building on the best of our heritage and adding a constant flow of new ideas and innovations. ... We’re a family-owned company first established in 1926, when we opened our first household hardware & kitchen appliance store in Karangahape Road, Auckland called Henry Stevens Limited. Henry’s two sons, Owen and Spencer joined the business in the 1930’s and served their apprenticeship until called up for active service during the Second World War. ... | This meta description is 478 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
Site speed | Around 2.2948 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 882053, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 155 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 73 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
HTML size | 32.3KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 210.48.88.109. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | Shopping Shopping > Home and Garden Business and Industry > Textiles and Nonwovens Business and Industry |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | thehomestoreonline.co.nz kitchenwaresuperstore.co.nz livingandgiving.co.nz briscoes.co.nz chefscomplements.co.nz |
These websites fall into the same categories as stevens.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Possibly visited | manager.salefinder.co.nz homeware.www.briscoes.co.nz steven.co.nz vidatextiles.co.nz thecoffeecompany.co.nz |
The people that visit stevens.co.nz also seem to have a marked interest in these websites. |
Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate traffic per month | 95.89K | Without taking the target audience context into account, we'd say the website's not that popular. We do urge you to make your own conclusions, though. |
Delta of monthly traffic | +107.9% | The traffic has grown over the last month. |
Approximate time on site | 2:22 | Pretty good for an average time spent, wouldn't you say? |
stevens.co.nz Visitor Bounce Rate | 12.25% | A alrge portion of visitors find what they are looking for on this website. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: nginx Date: Sun, 25 Jun 2017 10:47:32 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: PHPSESSID=a355f21bd6269b96c25a179617700104; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: cs_cartkey=e37cbfc198e9535952b736daa24e4224; expires=Tue, 25-Jul-2017 10:47:32 GMT; Max-Age=2592000; path=/ Set-Cookie: ci_customerid=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ Set-Cookie: cs_sessionhash=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/ |
WHOIS |
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version: 7.40 query_datetime: 2017-07-05T01:40:38+12:00 domain_name: stevens.co.nz query_status: 200 Active domain_dateregistered: 1997-04-23T00:00:00+12:00 domain_datebilleduntil: 2018-05-23T00:00:00+12:00 domain_datelastmodified: 2017-05-27T01:03:17+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: iwantmyname registrar_address1: PO Box 11671 registrar_city: Wellington registrar_postalcode: 6142 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 8880031 registrar_fax: +64 6 8880031 registrar_email: registrant_contact_name: Stevens Bros Ltd registrant_contact_address1: PO Box 76-795 registrant_contact_city: Manukau City registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 92502300 registrant_contact_fax: +64 92502301 registrant_contact_email: admin_contact_name: Peter Rowe admin_contact_address1: PO Box 76-795 admin_contact_city: Manukau City admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 92502300 admin_contact_email: technical_contact_name: Alain Russell technical_contact_address1: Christchurch, New Zealand technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 95206280 technical_contact_fax: +64 95241849 technical_contact_email: alain. ns_name_01: ns1.zonomi.com ns_name_02: ns2.zonomi.com ns_name_03: ns3.zonomi.com ns_name_04: ns4.zonomi.com |
Now that you are hopefully done with stevens.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for stevens.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with stevens.co.nz contains at least 1256 entries: