Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

stb.ua In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

stb.ua Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 3.151 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 217.2 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 118 images. Such an amount of images to have on a homepage is alright, so long as they are well compressed.
• Around 186 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, stb.ua takes up 16305 place. This information was retrieved on 2018-01-20.
• The best rank given to this website was 9417, given on 2018-01-02.
• Over the last 90 days or so, the rank has changed by -2097.
• On the other hand, the worst rank this website was given is 65971 on 2014-08-05.
• The average rank, month after month, is around 26733 for stb.ua.
• In Ukraine, where is the main target audience of the website, it ranks in 130 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 221711394 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, stb.ua takes up 267598 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 30386 was recorded on 2014-06-10 by Quantcast.
• As for the worst position of 382823, this dark day was on 2014-02-16.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 91.209.55.130.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Server: nginx
Date: Wed, 10 May 2017 10:18:39 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
Expires: Wed, 10 May 2017 10:33:39 GMT
Cache-Control: max-age=900
Pragma: no-cache
Link: <http://www.stb.ua/ru/>; rel=shortlink
X-Server: 1
Cache-Control: public,store,cache,no-validate
Pragma: public
X-Proxy-Cache: HIT

domain:           stb.ua
dom-public:       NO
license:          20923
registrant:       imena-2570746
admin-c:          imena-2570747
tech-c:           imena-2570749
mnt-by:           ua.imena
nserver:          nsd2.srv53.org
nserver:          nsd4.srv53.com
nserver:          nsd2.srv53.net
nserver:          nsc4.srv53.org
nserver:          nsc3.srv53.com
nserver:          nsc3.srv53.net
nserver:          nsb2.srv53.org
nserver:          nsb1.srv53.com
nserver:          nsb1.srv53.net
nserver:          nsa4.srv53.org
nserver:          nsa2.srv53.com
nserver:          nsa3.srv53.net
status:           ok
created:          2001-12-11 00:00:00+02
modified:         2016-11-11 12:06:48+02
expires:          2017-12-11 10:37:44+02
source:           UAEPP
registrar:        ua.imena
organization:     Internet Invest Ltd
organization-loc: ТОВ "Інтернет Інвест"
url:              http://www.imena.ua
city:             Kyiv
country:          UA
source:           UAEPP
contact-id:       imena-2570746
person:           not published
person-loc:       not published
organization-loc: not published
e-mail:           not published
address:          n/a
address-loc:      not published
phone:            not published
mnt-by:           ua.imena
status:           ok
status:           linked
created:          2014-04-03 05:33:35+03
source:           UAEPP
contact-id:       imena-2570747
person:           not published
person-loc:       not published
organization-loc: not published
e-mail:           not published
address:          n/a
address-loc:      not published
phone:            not published
mnt-by:           ua.imena
status:           ok
status:           linked
created:          2014-04-03 05:33:35+03
source:           UAEPP
contact-id:       imena-2570749
person:           not published
person-loc:       not published
organization-loc: not published
e-mail:           not published
address:          n/a
address-loc:      not published
phone:            not published
mnt-by:           ua.imena
status:           ok
status:           linked
created:          2014-04-03 05:33:37+03
source:           UAEPP