Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

smartparents.sg In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

smartparents.sg Safety Assessment

Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.

1. Norton is one of the most renown security softwares and services in the world, provided by California-based cyber security experts Symantec. As such, we take their verdict on a website's security very seriously. Norton deems smartparents.sg as no_data. Experts report no annoyance factors. Norton did not find any computer threats. Hoorah! Lastly, the company has found no identity threats.
2. Heard of Sucuri? You may have, despite the young age of the online security company. It was first started by Daniel B. Cid a few years back, in 2010, and is now owned by GoDaddy. Young it may be, but it already has proven to be quite a reputable expert and we tend to trust Sucuri's assessments. Now that that's clear, let's get to the point - No Malware Detected by External Scan. The website is also Not Currently Blacklisted (10 Blacklists Checked).

smartparents.sg Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 1.5913 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 50.6 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 7 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 47 server requests have been made before the webpage was fully loaded. This is a good number of server requests. As every request made increases the time it takes to load the page, such a low amount of requests probably improves page load time.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, smartparents.sg takes up 787812 place. This information was retrieved on 2018-01-29.
• The best rank given to this website was 546104, given on 2016-03-20.
• Over the last 90 days or so, the rank has changed by 217284.
• On the other hand, the worst rank this website was given is 999633 on 2017-05-16.
• The average rank, month after month, is around 806868 for smartparents.sg.
• In Singapore, where is the main target audience of the website, it ranks in 6955 place.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 2.20.188.186.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Content-Type: text/html;charset=utf-8
Content-Language: en
X-Varnish: 527040069
X-Iinfo: 10-101947562-102069855 NNNN CT(0 -1 0) RT(1504715286559 587869) q(0 0 0 34) r(10 10) U5
X-CDN: Incapsula
Cache-Control: max-age=1491
Expires: Wed, 06 Sep 2017 17:02:46 GMT
Date: Wed, 06 Sep 2017 16:37:55 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: visid_incap_922567=h13jYbWYRP+PWiRqVRJyGmIksFkAAAAAQUIPAAAAAACmJEBZyJt/Zolxl9fJE5/8; expires=Thu, 06 Sep 2018 09:37:41 GMT; path=/; Domain=.smartparents.sg
Set-Cookie: incap_ses_340_922567=J3yPTknoVhKIPfoVe+y3BGMksFkAAAAADA7+tMnpMYoEAGWWLUGYlQ==; path=/; Domain=.smartparents.sg

----------------------------------------------------------------------
SGNIC WHOIS Server
----------------------------------------------------------------------
The following data is provided for information purposes only.
Registrar:   IP MIRROR PTE LTD
Domain Name:		SMARTPARENTS.SG
Creation Date:		13-Feb-2015 14:51:13
Modified Date:		03-Nov-2016 08:30:18
Expiration Date:		13-Feb-2018 14:51:13
Domain Status:		OK
Domain Status:		CLIENT TRANSFER PROHIBITED
Domain Status:		VerifiedID@SG-Mandatory
Domain Status:		VerifiedID@SG-OK (VERIFIED BY ADMIN CONTACT)
Registrant:
Name:           MEDIACORP PTE LTD (SGNIC-ORGME322177)
Administrative Contact:
Name:           LI KEE TAN (SGNIC-PER20143473)
Technical Contact:
Name:           MEDIACORP PTE LTD (SGNIC-ORG1448109)
Email:          
Name Servers:
NS-1207.AWSDNS-22.ORG
NS-389.AWSDNS-48.COM
NS-800.AWSDNS-36.NET
NS-1595.AWSDNS-07.CO.UK
DNSSEC:
unsigned