Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

purlescence.co.uk In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

purlescence.co.uk Safety Assessment

Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.

1. Norton is one of the most renown security softwares and services in the world, provided by California-based cyber security experts Symantec. As such, we take their verdict on a website's security very seriously. Norton deems purlescence.co.uk as no_data. Experts report no annoyance factors. Norton did not find any computer threats. Hoorah! Lastly, the company has found no identity threats.
2. Heard of Sucuri? You may have, despite the young age of the online security company. It was first started by Daniel B. Cid a few years back, in 2010, and is now owned by GoDaddy. Young it may be, but it already has proven to be quite a reputable expert and we tend to trust Sucuri's assessments. Now that that's clear, let's get to the point - No Malware Detected by External Scan. The website is also Not Currently Blacklisted (10 Blacklists Checked).

purlescence.co.uk Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 0.5558 seconds. A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed.
• The page HTML weighs approximately 85.3 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 23 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 59 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, purlescence.co.uk takes up 1844269 place. This information was retrieved on 2017-06-02.
• The best rank given to this website was 617127, given on 2017-04-12.
• Over the last 90 days or so, the rank has changed by -753199.
• On the other hand, the worst rank this website was given is 996671 on 2016-01-04.
• The average rank, month after month, is around 833768 for purlescence.co.uk.
• In Russia, where is the main target audience of the website, it ranks in 392219 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 330488464 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, purlescence.co.uk takes up 313916 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 231782 was recorded on 2014-07-08 by Quantcast.
• As for the worst position of 544946, this dark day was on 2014-09-12.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 62.128.197.28.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Cache-Control: private
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/7.5
Set-Cookie: ASP.NET_SessionId=uqeygk45oldiwk45knwclwaj; path=/; HttpOnly
X-AspNet-Version: 2.0.50727
Set-Cookie: ShopfrontCartID=bc6d4fb3-e54c-46f3-9be4-a7920084ed61; expires=Fri, 14-Jul-2017 07:03:58 GMT; path=/
X-Powered-By: ASP.NET
Date: Wed, 14 Jun 2017 07:03:58 GMT
Content-Length: 87117

Domain name:
purlescence.co.uk
Registrant:
Robynn Weldon
Trading as:
Purlescence
Registrant type:
UK Sole Trader
Registrant's address:
31 Hexham Gardens, Isleworth
Middlesex
Greater London
TW7 5JR
United Kingdom
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
Registrar:
123-Reg Limited t/a 123-reg [Tag = 123-REG]
URL: http://www.123-reg.co.uk
Relevant dates:
Registered on: 01-Sep-2005
Expiry date:  01-Sep-2017
Last updated:  25-Aug-2015
Registration status:
Registered until expiry date.
Name servers:
ns.123-reg.co.uk          212.67.202.2
ns2.123-reg.co.uk         62.138.132.21
WHOIS lookup made at 16:48:57 16-Jul-2017
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