Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | NIVEA.at Online-Shop – Hautpflege fürs Leben | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 44 characters long. |
Description | Finde deine Lieblingsprodukte im größten NIVEA Shop Österreichs und erhalte hilfreiche Pflege-Tipps und beste Haut-Beratung von NIVEA – deiner Hautpflege fürs Leben. | This meta description is 165 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | NIVEA, Website, Online Shop, Online-Shop, Haut, Hautpflege, Hauttypen, NIVEA Creme, Gesichtspflege, Deos ohne Aluminium, NIVEA online kaufen | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 0.5415 seconds | The website load speed is rather good. |
Alexa global rank | 715434, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 312 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 88 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
HTML size | 134.2KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
Website host server overview | Server status: online. Server IP address for this website is 62.168.205.225. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Alternative websites | nivea.ch niveamen.at nivea.de niveamen.de nivea.nl |
These websites fall into the same categories as nivea.at, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 3:56 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Date: Fri, 22 Dec 2017 00:23:30 GMT Content-Type: text/html;charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: __cfduid=da520b8c82c418310b25e650ddeeca3141513902092; expires=Sat, 22-Dec-18 00:21:32 GMT; path=/; domain=.nivea.at; HttpOnly Set-Cookie: dwac_bckAAiaagNKcsaaadqDp3Xi1YT=nRFMgVWOUWEAq2ueu8NIrXRzCrgvlslurAk%3D|dw-only|||EUR|false|Europe%2FVienna|true; Path=/ Set-Cookie: cqcid=cd8tmtzuam9QqmZKbnN9Isk0Ao; Path=/ Set-Cookie: dwDOB=dwDOB; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DemandwareTriggerQuality=DemandwareTriggerQuality; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: sid=nRFMgVWOUWEAq2ueu8NIrXRzCrgvlslurAk; Path=/ Set-Cookie: DWFirstName=DWFirstName; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DemandwareTriggerPrice=DemandwareTriggerPrice; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DemandwareTriggerService=DemandwareTriggerService; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwanonymous_39794616a342717f2e60650ab84548c6=cd8tmtzuam9QqmZKbnN9Isk0Ao; Version=1; Comment="Demandware anonymous cookie for site Sites-nivea_at-Site"; Max-Age=15552000; Expires=Wed, 20-Jun-2018 00:21:32 GMT; Path=/ Set-Cookie: DWCustomerID=DWCustomerID; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DwAge=DwAge; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DemandwareTriggerBrand=DemandwareTriggerBrand; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: isuserauthenticated=isuserauthenticated; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DemandwareSegment=DemandwareSegment; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DWGender=DWGender; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: DemandwareTargetGroup=DemandwareTargetGroup; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwpersonalization_39794616a342717f2e60650ab84548c6=""; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwsecuretoken_39794616a342717f2e60650ab84548c6=ruFdB9vu7x_pMnbIXH33180pztp6CuBd0Q==; Version=1; Comment="Demandware Secure Token for site Sites-nivea_at-Site"; Path=/; Secure; HttpOnly Set-Cookie: DemandwarePointBalance=DemandwarePointBalance; Expires=Thu, 01-Jan-1970 00:00:10 GMT; Path=/ Set-Cookie: dwsid=k6un4GoWczJJHEG6oNcBAnrJ4dkQDus95b5pvriOM3JQGoRuGlDW2Lmb88bdzdzj2IFWCIKM4NwpRdr0IPWx1Q==; path=/; HttpOnly Cache-Control: no-cache, no-store, must-revalidate Pragma: no-cache Expires: Thu, 01 Dec 1994 16:00:00 GMT x-dw-request-base-id: mC7O8lo8S-SqAgAK Vary: Accept-Encoding X-Content-Type-Options: nosniff Server: cloudflare-nginx CF-RAY: 3d0eebf11e866367-FRA X-Cache: MISS from cxc05015 Strict-Transport-Security: max-age=15638400 X-Frame-Options: SAMEORIGIN |
WHOIS |
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domain: nivea.at registrant: BA8085281-NICAT admin-c: BA8085287-NICAT tech-c: NL8096159-NICAT nserver: ns1.netnames.net nserver: ns2.netnames.net nserver: ns5.netnames.net nserver: ns6.netnames.net changed: 20110616 16:05:28 source: AT-DOM personname: Carola Beckmann organization: Beiersdorf AG street address: Unnastrasse 48 postal code: 20253 city: Hamburg country: Germany phone: +494049090 fax-no: +494049093434 e-mail: Carola. nic-hdl: BA8085281-NICAT changed: 20110610 09:09:39 source: AT-DOM personname: Carola Beckmann organization: Beiersdorf AG street address: Unnastrasse 48 postal code: 20253 city: Hamburg country: Germany phone: +494049090 fax-no: +494049093434 e-mail: Carola. nic-hdl: BA8085287-NICAT changed: 20110610 09:09:48 source: AT-DOM personname: Netnames Hostmaster organization: Netnames Limited street address: 3rd Floor Prospero House street address: 241 Borough High Street postal code: SE1 1GA city: London country: United Kingdom phone: +442070159370 fax-no: +442070159375 e-mail: nic-hdl: NL8096159-NICAT changed: 20110616 16:05:18 source: AT-DOM |
Now that you are hopefully done with nivea.at, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for nivea.at. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with nivea.at contains at least 1122 entries: