Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Nestlé Österreich - Home Nestlé Österreich | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 42 characters long. |
| Description | Nestlé ist das weltweit führende Unternehmen für Ernährung, Gesundheit und Wellness. Mit Sitz in der Schweiz hat Nestlé Büros, Fabriken und Forschungs- und Entwicklungszentren weltweit. | This meta description is 185 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | nestlé, nestle, österreich, ernährung, gesundheit, wellness, fabriken, forschungszentren, entwicklungszentren | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 0.3384 seconds | The website load speed is rather good. |
| Alexa global rank | 2031354, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 89 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 51 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 29.5KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 45.60.13.250. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | nestle-schoeller.at nespresso-karriere.at swisspkd.ch etikettenschwindel.info schoeller-direct.de |
These websites fall into the same categories as nestle.at, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:08 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK
Etag: "b3768601"
Content-Type: text/html; charset=utf-8
X-Frame-Options: SAMEORIGIN
Cache-Control: max-age=191, public
Expires: Thu, 24 Aug 2017 02:03:34 GMT
Date: Thu, 24 Aug 2017 02:00:23 GMT
Set-Cookie: visid_incap_26143=Z9HR1ahdTbu124iTY8Zl+DgznlkAAAAAQUIPAAAAAAC9nzxMfRYSUochZjMNxFNN; expires=Thu, 23 Aug 2018 15:21:22 GMT; path=/; Domain=.nestle.at
Set-Cookie: incap_ses_108_26143=2DglMChR9WKmTcnmJ7N/ATgznlkAAAAA4oK18OUx9YzP5oF2I5WsOQ==; path=/; Domain=.nestle.at
Set-Cookie: ___utmvmlcuLoX=CHlWGMszetZ; path=/; Max-Age=900
Set-Cookie: ___utmvalcuLoX=BuTnGzI; path=/; Max-Age=900
Set-Cookie: ___utmvblcuLoX=bZw
XKtOFalj: btu; path=/; Max-Age=900
X-Iinfo: 7-12970223-12968564 2CNN RT(1503540024336 0) q(0 0 0 1) r(0 0)
X-CDN: Incapsula
Transfer-Encoding: chunked |
| WHOIS |
|---|
domain: nestle.at registrant: SDPN9404951-NICAT admin-c: SDPN9404950-NICAT tech-c: SDPN9404952-NICAT nserver: amsdns1.nestle.com nserver: aoadns1.nestle.com nserver: ctrdns1.nestle.com nserver: eurdns1.nestle.com changed: 20160225 13:06:00 source: AT-DOM personname: Societe des Produits Nestle S.A. organization: Societe des Produits Nestle S.A. street address: Avenue Nestle 55 postal code: CH-1800 city: Vevey country: Switzerland phone: +41219242507 fax-no: +41219242507 e-mail: nic-hdl: SDPN9404951-NICAT changed: 20131121 18:32:36 source: AT-DOM personname: Caroline Perriard organization: Societe des Produits Nestle S.A. street address: Avenue Nestle 55 postal code: 1800 city: Vevey country: Switzerland phone: +41219242507 e-mail: nic-hdl: SDPN9404950-NICAT changed: 20131121 18:32:35 source: AT-DOM personname: Nestle DNS Administration organization: Societe des Produits Nestle S.A. street address: Avenue Nestle 55 postal code: CH-1800 city: Vevey country: Switzerland phone: +41219242700 fax-no: +41219242700 e-mail: DSU. nic-hdl: SDPN9404952-NICAT changed: 20140110 12:45:10 source: AT-DOM |
Now that you are hopefully done with nestle.at, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for nestle.at. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with nestle.at contains at least 1210 entries: