Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Morrisons | Online Shopping | Food, Drink & More To Your Door | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 61 characters long. |
| Description | Online supermarket shopping is easy at Morrisons. Home delivery with convenient 1 hour slots and new low prices. Check your postcode today. | This meta description is 139 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | morrisons online, online shopping, online supermarket, morrisons, online groceries, online food shopping, morrisons ecommerce | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 1.492 seconds | The website load speed is rather good. |
| Alexa global rank | 21067, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Quantcast | Current rank, according to our database, is at 189564 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
| Links on homepage | Around 100 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 484 | A good amount of backlinks. |
| HTML size | 138.3KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 91.206.0.227. | Hosting is provided by a respected company. Server located in the city of Cambridge, Massachusetts, United States. |
| Main domain information | Registered on: 2000-03-13 00:00:00 | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. The website domain address is currently registered at DEMYS LIMITED |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Europe United Kingdom Business and Economy Shopping Stores |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | sainsburys.co.uk mysupermarket.co.uk ocado.com asda.com waitrose.com |
These websites fall into the same categories as morrisons.com, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 6:38 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 14353519 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Date: Sat, 10 Jun 2017 21:20:58 GMT Server: bean Vary: Accept-Encoding X-Frame-Options: SAMEORIGIN Pragma: No-cache Cache-Control: no-cache,no-store,max-age=0 Expires: Thu, 01 Jan 1970 00:00:00 GMT X-UA-Compatible: IE=edge Content-Type: text/html;charset=UTF-8 X-Clacks-Overhead: GNU Terry Pratchett Content-Length: 141360 Accept-Ranges: bytes X-Varnish: 888100221 Set-Cookie: W3SESSIONID=9B4DED58C61E52E9F4F9732A7B0F44E4.MORRISONS202; Path=/; Secure; HttpOnly Set-Cookie: TC=6dcaab87-c433-4c71-a7e8-8c0de57950c4; Expires=Sun, 10-Jun-2018 21:20:57 GMT; Path=/ Set-Cookie: LAST_REQUEST_TIME=1497129657980; Path=/; HttpOnly Set-Cookie: RS_1i8k3v=0.574962019482805; Expires=Wed, 09-Aug-2017 21:20:58 GMT; Path=/ Set-Cookie: RS_16sltaa=0.6193284232507381; Expires=Wed, 09-Aug-2017 21:20:58 GMT; Path=/ Set-Cookie: COOKIE_CONSENT=y Set-Cookie: MORRISONSSESSIONID=9B0A4DED8458C61E52F8E9F4F9730B2A7B0F44E4;Secure;HttpOnly;Path=/webshop;Version=1;Domain=groceries.morrisons.com; |
| WHOIS |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: MORRISONS.COM
Registrar: DEMYS LIMITED
Sponsoring Registrar IANA ID: 1488
Whois Server: whois.demys.com
Referral URL: http://www.demys.com
Name Server: NS0.DEMYSDNS.NET
Name Server: NS1.DEMYSDNS.NET
Name Server: NS2.DEMYSDNS.NET
Name Server: NS3.DEMYSDNS.NET
Name Server: NS4.DEMYSDNS.CO.UK
Name Server: NS5.DEMYSDNS.CO.UK
Name Server: NS6.DEMYSDNS.CO.UK
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Updated Date: 08-dec-2016
Creation Date: 13-mar-2000
Expiration Date: 13-mar-2018
>>> Last update of whois database: Tue, 09 May 2017 11:11:33 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: morrisons.com
Registry Domain ID: 22283830_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.demys.com
Registrar URL: http://www.demys.com
Updated Date: 2016-12-08T15:10:01Z
Creation Date: 2000-03-13T12:56:27Z
Registrar Registration Expiration Date: 2018-03-13T11:56:27Z
Registrar: Demys Limited
Registrar IANA ID: 1488
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Registry Registrant ID:
Registrant Name: Domain Admin
Registrant Organization: Wm Morrison Supermarkets PLC
Registrant Street: c/o Demys Limited
Registrant Street: 33 Melville Street
Registrant City: Edinburgh
Registrant State/Province: Lothian
Registrant Postal Code: EH3 7JF
Registrant Country: GB
Registrant Phone: +44.1312260660
Registrant Phone Ext:
Registrant Fax: +44.1312256408
Registrant Fax Ext:
Registrant Email:
Registry Admin ID:
Admin Name: Domain Admin
Admin Organization: Demys Limited
Admin Street: 33 Melville Street
Admin City: Edinburgh
Admin State/Province: Lothian
Admin Postal Code: EH3 7JF
Admin Country: GB
Admin Phone: +44.1312260660
Admin Phone Ext:
Admin Fax: +44.1312256408
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: Domain Admin
Tech Organization: Demys Limited
Tech Street: 33 Melville Street
Tech City: Edinburgh
Tech State/Province: Lothian
Tech Postal Code: EH3 7JF
Tech Country: GB
Tech Phone: +44.1312260660
Tech Phone Ext:
Tech Fax: +44.1312256408
Tech Fax Ext:
Tech Email:
Name Server: ns0.demysdns.net
Name Server: ns1.demysdns.net
Name Server: ns2.demysdns.net
Name Server: ns3.demysdns.net
Name Server: ns4.demysdns.co.uk
Name Server: ns5.demysdns.co.uk
Name Server: ns6.demysdns.co.uk
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +44.1312260660
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-05-09 11:11:41 <<<
For more information on Whois status codes, please visit
https://icann.org/epp
-----------------------------------------------------------------------
Intelligent, creative, professional advice.
Demys Limited is Europe's leading Internet intellectual property
management company, acting for some of the world's foremost brands and
intellectual property asset owners.
See www.demys.com for details of our corporate domain name management
services and online intellectual property enforcement services.
----------------------------------------------------------------------
This data is provided by Demys Limited "as is" for information only.
By submitting a WHOIS query, you agree that you will:
1. Use this data only for lawful purposes under UK and your local law.
2. Not store this information in any form without prior express consent.
3. Not use this data to support unsolicited marketing or advertising of
any form.
By submitting this query, you agree to abide by these terms. If you fail
to abide by this policy, Demys Limited may terminate your access to this
WHOIS database. Demys Limited reserves the right to modify these terms
at any time.
If you have a query regarding this information please contact
Demys Ltd. +44.1312260660
---------------------------------------------------------------------- |
Now that you are hopefully done with morrisons.com, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for morrisons.com. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with morrisons.com contains at least 1288 entries: