Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Madison Group | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 13 characters long. |
| Description | Madison - We are a Leading Insurance Company in Kenya. Trusted by Kenyans to offer Auto, Home, Life, Health & Business Insurance. Get an Online Quote Now! | This meta description is 154 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | Kenyans, Trust, Secure, Future, Life, Investment, Children, Homes, Business, Health, Cars, Vehicles, Motorcycles, Property, Personal, Finances, Quote, Customers, Education, Online, Affordable, Cheap, Insurance, Claims, Company, Retirement, Madison Insurance, Insurance Companies in Kenya, Kenya, Insurance, Auto, CIC Insurance, UAP Kenya, Kenya Alliance, GA Insurance, Heritage Insurance, APA Insurance, Gateway Insurance, AIG Kenya, Chartis Kenya, Pacis Insurance, Jubilee Insurance, British American Insurance, CFC Insurance, ICEA Lion Group, Association of Kenyan Insurers, Medical, Commercial, Jobs, Insurance cover, Insurance Agents, Insurance Policy, Get an Online Quote, Customer Service | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 2.9865 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 2342495, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 14 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 29 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 8.9KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 37.60.248.201. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Africa Kenya Localities Nairobi Business and Economy Financial Services Insurance |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | heritageinsurance.co.ke resolution.co.ke apainsurance.org cic.co.ke uap-group.com |
These websites fall into the same categories as madison.co.ke, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 3:08 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Sat, 01 Jul 2017 10:27:35 GMT Content-Type: text/html Content-Length: 8526 Connection: keep-alive Last-Modified: Fri, 31 Mar 2017 09:50:24 GMT ETag: "214e-54c03bd13d377" Host-Header: 192fc2e7e50945beb8231a492d6a8024 X-Proxy-Cache: MISS Accept-Ranges: bytes |
| WHOIS |
|---|
Domain Name: madison.co.ke Domain ID: 838-Kenic WHOIS Server: Referral URL: Updated Date: 2017-01-17T07:17:22.820Z Creation Date: 2003-02-12T21:00:00.000Z Registry Expiry Date: 2019-12-31T21:00:00.000Z Sponsoring Registrar: AccessKenya Group Domain Status: ok Registrant ID: 20604-KENIC Registrant Name: Madison Insurance Co. Ltd Registrant Street: Madison Ins. House, Community Registrant Street: P.O. Box 47382 Registrant City: Nairobi Registrant State/Province: Registrant Postal Code: 00100 Registrant Country: KE Registrant Phone: +254.20721970 Registrant Phone Ext: Name Server: ns0.accesskenya.com Name Server: ukns1.accesskenya.com DNSSEC: unsigned >>> Last update of WHOIS database: 2017-07-20T17:50:03.803Z <<< |
Now that you are hopefully done with madison.co.ke, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for madison.co.ke. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with madison.co.ke contains at least 1184 entries: