Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

mad.brussels In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

mad.brussels Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 0.6534 seconds. A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed.
• The page HTML weighs approximately 26.8 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 40 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 45 server requests have been made before the webpage was fully loaded. This is a good number of server requests. As every request made increases the time it takes to load the page, such a low amount of requests probably improves page load time.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, mad.brussels takes up 827474 place. This information was retrieved on 2018-01-21.
• The best rank given to this website was 550599, given on 2017-10-28.
• Over the last 90 days or so, the rank has changed by 305806.
• On the other hand, the worst rank this website was given is 993677 on 2017-05-28.
• The average rank, month after month, is around 813267 for mad.brussels.
• In Belgium, where is the main target audience of the website, it ranks in 7928 place.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 213.186.33.17.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Set-Cookie: mediaplanBAK=R129290829; path=/; expires=Tue, 26-Sep-2017 23:39:10 GMT
Date: Tue, 26 Sep 2017 22:22:02 GMT
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Set-Cookie: mediaplan=R3721209494; path=/; expires=Tue, 26-Sep-2017 23:24:16 GMT
Server: Apache
X-Powered-By: PHP/5.6.30
Set-Cookie: PHPSESSID=82fb07f2f9226b0a6c5793e4e599937a; path=/
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Set-Cookie: language=fr; expires=Sun, 25-Sep-2022 22:22:02 GMT; Max-Age=157680000
Vary: Accept-Encoding
X-IPLB-Instance: 510

No whois server is known for this kind of object.