Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Lighting Direct | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 15 characters long. |
| Description | Home lighting specialist with eight Auckland stores. Site offers product information and online shopping. | This meta description is 105 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 4.8067 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 1361638, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 202 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 38 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 92.2KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 112.109.68.180. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Oceania New Zealand Auckland Business and Economy Shopping |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | lightingplus.co.nz lighthouselighting.co.nz accentlighting.co.nz edenlighting.co.nz mrralph.co.nz |
These websites fall into the same categories as lightingdirect.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 3:20 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Date: Tue, 06 Jun 2017 22:04:40 GMT Server: Apache Cache-Control: no-cache, no-store Expires: -1 Pragma: no-cache X-Track: SESSION=gpEMkZXB Vary: Host,Accept-Encoding Access-Control-Allow-Origin: * Access-Control-Allow-Headers: Authorization, Origin, X-Requested-With, Content-Type, Accept Last-Modified: Tue, 06 Jun 2017 22:04:41 GMT Content-Type: text/html; charset=iso-8859-1 Set-Cookie: lightingdirect_session_id=gpEMkZXB:nobody; path=/; domain=www.lightingdirect.co.nz; Set-Cookie: visitor=xmooA8UZTVGBQhtBnOJNEQ; path=/; domain=www.lightingdirect.co.nz; expires=Tue, 23-Aug-2060 17:00:00 GMT Set-Cookie: ZES_BACKEND=Backend.zeald-app-034; path=/; domain=www.lightingdirect.co.nz; Set-Cookie: lightingdirect_session_id=gpEMkZXB:nobody; path=/; domain=secure.zeald.com; Set-Cookie: visitor=xmooA8UZTVGBQhtBnOJNEQ; path=/; domain=secure.zeald.com; expires=Tue, 23-Aug-2060 17:00:00 GMT Set-Cookie: ZES_BACKEND=Backend.zeald-app-034; path=/; domain=secure.zeald.com; Transfer-Encoding: chunked |
| WHOIS |
|---|
version: 7.40 query_datetime: 2017-07-05T08:37:40+12:00 domain_name: lightingdirect.co.nz query_status: 200 Active domain_dateregistered: 1998-11-27T00:00:00+13:00 domain_datebilleduntil: 2018-01-23T15:55:36+13:00 domain_datelastmodified: 2017-01-11T13:31:55+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a Domain Agent registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: Lighting Direct Limited registrant_contact_address1: PO Box 76 257 registrant_contact_city: MANUKAU CITY registrant_contact_postalcode: 2241 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 2733444 registrant_contact_fax: +64 9 2733993 registrant_contact_email: admin_contact_name: Atlasweb Ltd admin_contact_address1: unit F, 8 Torrens Rd admin_contact_address2: Pakuranga admin_contact_city: Auckland admin_contact_postalcode: 0000 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 2724616 admin_contact_email: technical_contact_name: Atlasweb Ltd technical_contact_address1: unit F, 8 Torrens Rd technical_contact_address2: Pakuranga technical_contact_city: Auckland technical_contact_postalcode: 0000 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 2724616 technical_contact_email: ns_name_01: ns1.atlasweb.co.nz ns_name_02: ns2.atlasweb.co.nz |
Now that you are hopefully done with lightingdirect.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for lightingdirect.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with lightingdirect.co.nz contains at least 1152 entries: