Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

lidl.it In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

lidl.it Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 0.421 seconds. A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed.
• The page HTML weighs approximately 211.7 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 119 images. Such an amount of images to have on a homepage is alright, so long as they are well compressed.
• Around 129 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, lidl.it takes up 14754 place. This information was retrieved on 2018-01-28.
• The best rank given to this website was 5096, given on 2015-03-12.
• Over the last 90 days or so, the rank has changed by -2195.
• On the other hand, the worst rank this website was given is 16002 on 2017-12-28.
• The average rank, month after month, is around 10559 for lidl.it.
• In Italy, where is the main target audience of the website, it ranks in 341 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 307623058 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, lidl.it takes up 369213 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 123572 was recorded on 2014-04-15 by Quantcast.
• As for the worst position of 455074, this dark day was on 2014-08-07.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 23.67.141.30.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Pragma: no-cache
Content-Type: text/html;charset=UTF-8
lsrequestid: 40540856
X-Frame-Options: SAMEORIGIN
X-XSS-Protection: 1; mode=block
X-Content-Type-Options: nosniff
Cache-Control: private, max-age=1800
Expires: Wed, 17 Jan 2018 17:50:05 GMT
Date: Wed, 17 Jan 2018 17:20:05 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: JSESSIONID=97037FC63370537518970B9758811FA4; Path=/cps/; HttpOnly
Set-Cookie: TS0195d41d=01fd4478bcf412e0c6100058772c741839184b0e7812f4b721b28d5893443f933f183542ce; Path=/
Set-Cookie: TS019bbf73=01fd4478bc67d3faa5c1b7a20f853db87f07429e64ccad7b82242302aaefd812058e8dc9773156984c5c4922a4f8099923a745b84e; path=/cps/
Strict-Transport-Security: max-age=31536000

Domain:             lidl.it
Status:             ok
Created:            1998-06-11 00:00:00
Last Update:        2016-05-27 00:44:24
Expire Date:        2017-05-11
Registrant
Organization:     Lidl Stiftung u. Co. KG
Address:          Stiftsbergstr. 1
Neckarsulm
74167
-
DE
Created:          2010-05-11 15:43:49
Last Update:      2010-05-11 15:43:49
Admin Contact
Name:             Fischer Peter
Organization:     Lidl Stiftung u. Co. KG
Address:          Stiftsbergstr. 1
Neckarsulm
74167
-
DE
Created:          2010-05-11 15:43:49
Last Update:      2010-05-11 15:43:49
Technical Contacts
Name:             Adlani Anouar
Organization:     EuroDNS S.A.
Address:          2 rue Leon Laval
Leudelange
L-3372
-
LU
Created:          2011-04-05 09:41:48
Last Update:      2011-04-05 09:41:48
Registrar
Organization:     EuroDNS SA
Name:             EURODNS-REG
Web:              http://www.eurodns.com
Nameservers
ns7-66.akam.net
ns5-65.akam.net
ns4-65.akam.net
ns1-211.akam.net