Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
---|---|---|
Meta title | Online Kayak Shop - Sea Kayaks, Sales, Expeditions, Melbourne, Australia | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 72 characters long. |
Description | Kayak Shop Australia, the sea kayaking specialists in Melbourne. Offering sea kayak products, hire, rentals, courses and training. | This meta description is 130 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | The Kayak Shop, Kayak Shop, Kayak Shop Melbourne, Kayak Shop Australia, Online kayak shop, kayaks australia, kayaks melbourne, sea kayaks australia, kayaks for sale, kayaks online, second hand kakyaks, expedition kayaks, sea kayaks, Sea Kayaking Melbourne, Sea Kayaking Victoria, Kayaking Canoeing Melbourne, Sandringham, Schools, Jetty Rd Sandringham, Sea Kayaking Specialists, Sea Kayaking Hire and Rentals, Sea Kayaking Lessons, Sea Kayaking Course, Sea Kayaking Tours, Ocean Kayaking, Sea Kayak Tours and Hire, Sea Kayak Sales, Sea Kayak School Trips, Sea Kayak Programs, Guided Sea Kayak Tours, Yarra River Tours, Yarra River Activities, Kayak Fishing, Melbourne Water Sports, Open and Outdoor Water Experiences, Experiences Gift Vouchers, Adventure Gift Vouchers, Corporate Team Building Programs, Sit On Top Kayaks, Sea Kayaking Safety, Sea Kayaking Education, Paddling equipment | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 0.9811 seconds | The website load speed is rather good. |
Alexa global rank | 5171849, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 203 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 4 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
HTML size | 54KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
Website host server overview | Server status: online. Server IP address for this website is 63.141.159.112. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Alternative websites | eastcoastkayaking.com.au aquayak.com melbournekayaks.com.au freaksports.com.au canoesplus.com.au |
These websites fall into the same categories as kayakshopaustralia.com.au, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 0:41 | This is a very good metric, as it allows to see if visitors find what they are looking for on a website and are interested in the content. In this particular case, the results are not great. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: openresty Date: Sun, 15 Oct 2017 17:38:39 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: fornax_anonymousId=382d5c26-00dd-401e-b8ae-9f905322d3db; expires=Wed, 13-Oct-2027 17:38:39 GMT; path=/; domain=.kayakshopaustralia.com.au Set-Cookie: SHOP_SESSION_TOKEN=k27384j8iuvej1fmng662q9kn0; expires=Sun, 22-Oct-2017 17:38:39 GMT; path=/; domain=.kayakshopaustralia.com.au; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate Pragma: no-cache |
Now that you are hopefully done with kayakshopaustralia.com.au, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for kayakshopaustralia.com.au. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with kayakshopaustralia.com.au contains at least 1143 entries: