Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Search Flights, Hotels & Car Hires | KAYAK | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 42 characters long. |
| Description | KAYAK searches hundreds of other travel sites at once to get you the information you need to make the right decisions. | This meta description is 118 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 2.42 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 15323, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Quantcast | Current rank, according to our database, is at 563822 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
| Links on homepage | Around 162 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 346 | A good amount of backlinks. |
| HTML size | 469.3KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 151.101.112.231. | Hosting is provided by a respected company. Server located in the city of Concord, Massachusetts, United States. |
| Main domain information | Registered on: 1997-07-15 00:00:00 | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. The website domain address is currently registered at 101Domain, Inc. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Travel > Tourism Travel Travel > Airlines and Airports Arts and Entertainment |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | expedia.co.uk cheapflights.co.uk opodo.co.uk travelsupermarket.com trivago.co.uk |
These websites fall into the same categories as kayak.co.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
| Possibly visited | holidaypirates.com fly4free.com jenkins-devops.constant.co skyscanner.net momondo.co.uk |
The people that visit kayak.co.uk also seem to have a marked interest in these websites. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate traffic per month | 2.84M | Without taking the target audience context into account, we'd say the website's not that popular. We do urge you to make your own conclusions, though. |
| Delta of monthly traffic | -28.81% | Visitor amount has decreased somewhat over the past month when compared to the month before that. |
| Approximate time on site | 3:13 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
| kayak.co.uk Visitor Bounce Rate | 20.55% | A alrge portion of visitors find what they are looking for on this website. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 464721980 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Server: KAYAK/1.0 content-security-policy: upgrade-insecure-requests x-content-type-options: nosniff x-xss-protection: 1; mode=block x-recruiting: Made with love in Berlin - come join us! https://www.kayak.com/careers x-frame-options: SAMEORIGIN content-security-policy-report-only: default-src https:; connect-src https:; font-src https: data:; frame-src https:; img-src https: data:; media-src https:; object-src https: data: blob:; script-src 'unsafe-inline' 'unsafe-eval' https:; style-src 'unsafe-inline' https:; report-uri /s/run/cspreport cache-control: no-store Content-Type: text/html;charset=UTF-8 Content-Language: en-GB Set-Cookie: Apache=PkuJRw-AAABXLEzCGw-fd-NeI9gA; Expires=Thu, 12-Mar-2020 13:58:51 GMT; Path=/; HttpOnly Set-Cookie: kykprf=217; Path=/; HttpOnly Set-Cookie: kayak=zorTeFjg3OK9agaAVDI9; Expires=Mon, 15-Jun-2020 13:58:51 GMT; Path=/; HttpOnly Set-Cookie: cluster=4; Expires=Fri, 16-Jun-2017 14:43:51 GMT; Path=/; HttpOnly Set-Cookie: p1.med.sid=H-4Z4$eLtdjrOx7txCoRpkr-dRzqxKmWZ9kstl4foz_6vWAxOniZDipD_C3KggBSW; Path=/; HttpOnly Set-Cookie: p1.med.token=WzEq50xbItNVuIltnf$l$F; Expires=Wed, 13-Dec-2017 13:58:51 GMT; Path=/; Secure; HttpOnly Set-Cookie: NSC_q4-tqbslmf=ffffffff094f2a4c45525d5f4f58455e445a4a422a59;expires=Fri, 16-Jun-2017 14:18:51 GMT;path=/;httponly Via: 1.1 varnish Fastly-Debug-Digest: 7cbce25f6c6618fa7d59cb096f8190d92118c477053c0dc175720170974bbba4 Transfer-Encoding: chunked Accept-Ranges: bytes Date: Fri, 16 Jun 2017 13:58:51 GMT Via: 1.1 varnish Age: 0 Connection: keep-alive X-Served-By: cache-jfk8135-JFK, cache-hhn1538-HHN X-Cache: MISS, MISS X-Cache-Hits: 0, 0 X-Timer: S1497621531.687825,VS0,VE457 Vary: Accept-Encoding |
| WHOIS |
|---|
Domain name: kayak.co.uk Registrant: Kayak Software Corporation Registrant type: Unknown Registrant's address: 300 Baker Ave. Suite 380 Concord MA 01742 United States Data validation: Nominet was not able to match the registrant's name and/or address against a 3rd party source on 26-Jul-2016 Registrar: 101domain GRS Ltd. t/a 101domain [Tag = 101DOMAIN] URL: https://101domain.com/uk.htm Relevant dates: Registered on: 15-Jul-1997 Expiry date: 15-Jul-2017 Last updated: 26-Jul-2016 Registration status: Registered until expiry date. Name servers: ns1.p11.dynect.net ns2.p11.dynect.net ns3.p11.dynect.net ns4.p11.dynect.net WHOIS lookup made at 21:02:13 07-Apr-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with kayak.co.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for kayak.co.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with kayak.co.uk contains at least 1210 entries: