Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

instantwhitesmile.com In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

Website speed analysis

• The website load in around 1.1633 seconds. A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed.
• The page HTML weighs approximately 31.4 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 20 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 40 server requests have been made before the webpage was fully loaded. This is a good number of server requests. As every request made increases the time it takes to load the page, such a low amount of requests probably improves page load time.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 23.227.38.64.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Server: nginx
Date: Mon, 16 Oct 2017 03:02:54 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Vary: Accept-Encoding
X-Sorting-Hat-PodId: 15
X-Sorting-Hat-PodId-Cached: 0
X-Sorting-Hat-ShopId: 4092013
X-Sorting-Hat-Section: pod
X-Sorting-Hat-ShopId-Cached: 0
Vary: Accept-Encoding
X-ShopId: 4092013
X-ShardId: 15
Content-Language: en
Strict-Transport-Security: max-age=7776000
ETag: cacheable:79446930eea2e4ec8ddb4a179074e17a
X-Alternate-Cache-Key: cacheable:b85247b2a8a7a82c469cb30a08474822
X-Cache: hit, server
Set-Cookie: secure_customer_sig=; path=/; expires=Fri, 16 Oct 2037 03:02:54 -0000; secure; HttpOnly
X-Request-Id: 5384d3d7-9124-4d8c-a54f-8c06c031504d
Content-Security-Policy: upgrade-insecure-requests; report-uri /csp-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=5384d3d7-9124-4d8c-a54f-8c06c031504d
X-Content-Type-Options: nosniff
X-Download-Options: noopen
X-Permitted-Cross-Domain-Policies: none
X-XSS-Protection: 1; mode=block; report=/xss-report?source%5Baction%5D=index&source%5Bapp%5D=Shopify&source%5Bcontroller%5D=storefront_section%2Fshop&source%5Bsection%5D=storefront&source%5Buuid%5D=5384d3d7-9124-4d8c-a54f-8c06c031504d
P3P: CP="NOI DSP COR NID ADMa OPTa OUR NOR"
X-Dc: ash
Set-Cookie: _landing_page=%2F; Expires=Mon, 30-Oct-17 03:02:54 GMT; Path=/; HttpOnly
Set-Cookie: _orig_referrer=; Expires=Mon, 30-Oct-17 03:02:54 GMT; Path=/; HttpOnly
Set-Cookie: cart_sig=; path=/; expires=Mon, 30 Oct 2017 03:02:54 -0000; HttpOnly
X-Content-Type-Options: nosniff