Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

homewaresdirect.com.au In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

homewaresdirect.com.au Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 5.5224 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 288.6 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 59 images. Such an amount of images to have on a homepage is alright, so long as they are well compressed.
• Around 170 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, homewaresdirect.com.au takes up 1720923 place. This information was retrieved on 2018-01-13.
• The best rank given to this website was 593408, given on 2015-01-13.
• Over the last 90 days or so, the rank has changed by 707331.
• On the other hand, the worst rank this website was given is 997530 on 2016-12-12.
• The average rank, month after month, is around 839923 for homewaresdirect.com.au.
• In Australia, where is the main target audience of the website, it ranks in 53626 place.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 116.118.252.90.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Date: Tue, 30 May 2017 00:53:24 GMT
Server: Apache
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
X-Frame-Options: SAMEORIGIN
Set-Cookie: frontend=91b20104c05ce4ee6d240a08d7cf15f3; expires=Tue, 30-May-2017 01:53:24 GMT; Max-Age=3600; path=/; domain=www.homewaresdirect.com.au; HttpOnly
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

BLACKLISTED: You have exceeded the query limit for your network or IP address and have been blacklisted.