Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | HM Revenue & Customs - GOV.UK | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 29 characters long. |
| Description | We are the UK’s tax, payments and customs authority, and we have a vital purpose: we collect the money that pays for the UK’s public services and help families and individuals with targeted financial support. We do this by being impartial and increasingly effective and efficient in our administration. We help the honest majority to get their tax right and make it hard for the dishonest minority to cheat the system. | This meta description is 418 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 0.661 seconds | The website load speed is rather good. |
| Alexa global rank | 14769, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Quantcast | Current rank, according to our database, is at 814625 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
| Links on homepage | Around 133 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 8550 | Such a great number of backlinks! |
| HTML size | 45KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 151.101.112.144. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | gateway.gov.uk tax.service.gov.uk service.gov.uk accountingweb.co.uk www.gov.uk |
These websites fall into the same categories as hmrc.gov.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 3:46 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 122267553 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Server: nginx Content-Type: text/html; charset=utf-8 Cache-Control: max-age=300, public Strict-Transport-Security: max-age=31536000 Via: 1.1 router X-Content-Type-Options: nosniff X-Frame-Options: ALLOWALL X-Request-Id: cd51cf5a-a943-4b6f-9781-5a2f62f1676e X-Xss-Protection: 1; mode=block Via: 1.1 varnish Fastly-Backend-Name: origin Content-Length: 45841 Accept-Ranges: bytes Date: Fri, 16 Jun 2017 05:19:36 GMT Via: 1.1 varnish Age: 143 Connection: keep-alive Set-Cookie: ABTest-EducationNavigation=B; expires=Sat, 16 Jun 2018 05:19:36 GMT; path=/ Set-Cookie: ABTest-NavigationTest=NoBlueBox; expires=Sun, 16 Jul 2017 05:19:36 GMT; path=/ Set-Cookie: ABTest-BenchmarkCmButton1=A; expires=Fri, 30 Jun 2017 05:19:36 GMT; path=/ Set-Cookie: ABTest-BenchmarkDVLAButton1=A; expires=Fri, 30 Jun 2017 05:19:36 GMT; path=/ Set-Cookie: ABTest-EpilepsyDrivingStart=B; expires=Sun, 16 Jul 2017 15:19:36 GMT; path=/ Set-Cookie: ABTest-SearchFormatBoosting=A; expires=Sat, 17 Jun 2017 05:19:36 GMT; path=/ Set-Cookie: ABTest-WorldwidePublishingTaxonomy=A; expires=Fri, 30 Jun 2017 05:19:36 GMT; path=/ Set-Cookie: TLSversion=TLSv1.2; secure Set-Cookie: JS-Detection=8de0469d83bda9720f639c06582f1059c5506c65; expires=Fri, 21 Jul 2017 05:19:36 GMT; path=/ X-Served-By: cache-hhn1528-HHN X-Cache: HIT, HIT X-Cache-Hits: 1 X-Timer: S1497590376.103273,VS0,VE1 Vary: Accept-Encoding, Accept-Encoding |
| WHOIS |
|---|
Domain: hmrc.gov.uk Registered For: Transition Project Domain Owner: HM Revenue & Customs Registered By: Fujitsu Services Ltd Servers: ns1-200.akam.net eur2.akam.net ns1-204.akam.net use1.akam.net eur6.akam.net usc2.akam.net asia3.akam.net usc4.akam.net Registrant Contact: HMRC Domain Hostmaster Registrant Address: 100 Parliament Street London Greater London SW1A 2BQ United Kingdom +44 1274 646 199 (Phone) .uk Renewal date: Thursday 28th Jun 2018 Entry updated: Friday 24th June 2016 Entry created: Monday 28th June 2004 |
Now that you are hopefully done with hmrc.gov.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for hmrc.gov.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with hmrc.gov.uk contains at least 1156 entries: