Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

extra.com.br In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

extra.com.br Safety Assessment

Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.

1. Norton is one of the most renown security softwares and services in the world, provided by California-based cyber security experts Symantec. As such, we take their verdict on a website's security very seriously. Norton deems extra.com.br as no_data. Experts report no annoyance factors. Norton did not find any computer threats. Hoorah! Lastly, the company has found no identity threats.
2. When it comes to great reputation, Norton and the company behind the software, Symantec, are up there with the best. When it comes to infamy, WoT is quite lonely. WoT (or Web of Trust) is, to put it mildy, perhaps the least reputable and trustworthy (oh, the irony) of sources that we can think of at this moment. The reason is simple - so many of the negative reports are false. And, what's even worse, WoT used to sell personal user data to third parties. Yeah, it's that bad. Still, we are including the data here for one reason - in case they are right, even one time out of a hundred. Just keep the context in mind and double-check... after tripple-checking. Got all of that? Ok, then. According to Web of Trust, extra.com.br has a Trustworthiness rating of 92 (out of 10). We can't help but wonder what rating WoT themselves should receive... But let's not dwell. Child Safety rating is 92/100. Take these ratings for what they are worth (which is to say, not always all that much).

extra.com.br Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 2.183 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 249.5 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 54 images. Such an amount of images to have on a homepage is alright, so long as they are well compressed.
• Around 142 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, extra.com.br takes up 4471 place. This information was retrieved on 2018-01-24.
• The best rank given to this website was 1420, given on 2015-12-27.
• Over the last 90 days or so, the rank has changed by -91.
• On the other hand, the worst rank this website was given is 5300 on 2017-10-28.
• The average rank, month after month, is around 3016 for extra.com.br.
• In Brazil, where is the main target audience of the website, it ranks in 97 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 10034303 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, extra.com.br takes up 239180 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 238625 was recorded on 2015-01-20 by Quantcast.
• As for the worst position of 239180, this dark day was on 2015-02-05.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 23.77.229.171.
• The physical location of the server itself is in Cambridge, Massachusetts, United States. Location zip code is 2142.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Content-Type: text/html; charset=utf-8
Server: Microsoft-IIS/8.5
X-Frame-Options: SAMEORIGIN
X-AspNet-Version: 4.0.30319
X-Powered-By: ASP.NET
X-SERVER: CHELSEA025
Cache-Control: private, max-age=900
Expires: Tue, 03 Oct 2017 05:15:58 GMT
Date: Tue, 03 Oct 2017 05:00:58 GMT
Transfer-Encoding:  chunked
Connection: keep-alive
Connection: Transfer-Encoding
Set-Cookie: ISS-Extra.com=TesteAB=B; domain=extra.com.br; expires=Sat, 02-Dec-2017 01:59:59 GMT; path=/
Set-Cookie: IPI-Extra.com=UsuarioGUID=0ca0bdcb-5e4f-4119-83a8-9570f06e3b94; domain=extra.com.br; expires=Sat, 03-Oct-2037 05:00:58 GMT; path=/

domain:      extra.com.br
owner:       Companhia Brasileira de Distribuição
owner-c:     ADCBD
admin-c:     ADCBD
tech-c:      POCTE
billing-c:   COCBD
nserver:     a1-74.akam.net
nsstat:      20170701 AA
nslastaa:    20170701
nserver:     a10-65.akam.net
nsstat:      20170701 AA
nslastaa:    20170701
nserver:     a12-66.akam.net
nsstat:      20170701 AA
nslastaa:    20170701
nserver:     a24-67.akam.net
nsstat:      20170701 AA
nslastaa:    20170701
nserver:     a5-64.akam.net
nsstat:      20170701 AA
nslastaa:    20170701
nserver:     a9-65.akam.net
nsstat:      20170701 AA
nslastaa:    20170701
created:     19981130 #129783
changed:     20161124
expires:     20181130
status:      published
nic-hdl-br:  ADCBD
person:      Administrativo CBD
created:     20140818
changed:     20140918
nic-hdl-br:  COCBD
person:      Cobranca CBD
created:     20140818
changed:     20140818
nic-hdl-br:  POCTE
person:      PontoFrio.com Contato Tecnico
created:     20080825
changed:     20141127