Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Outdoor Educational Playground Equipment UK - ESP Play | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 54 characters long. |
| Description | ESP Play is a leading UK educational, outdoor play equipment company, specialising in school playgrounds, benefitting children from 3 - 16 years old. | This meta description is 149 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 1.3453 seconds | The website load speed is rather good. |
| Alexa global rank | 6811999, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 124 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 10 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 126.7KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 104.20.26.228. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Europe United Kingdom England Lancashire Burnley Business and Economy Regional Europe United Kingdom Business and Economy Construction and Maintenance Building Types Outdoor Play |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | inventingtheplayground.wordpress.com playdirectuk.com creativeplayuk.com sovereignplayequipment.co.uk pentagonplay.co.uk |
These websites fall into the same categories as espplay.co.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 0:57 | This is a very good metric, as it allows to see if visitors find what they are looking for on a website and are interested in the content. In this particular case, the results are not great. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Date: Tue, 13 Jun 2017 04:19:21 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=dff3abd536ffb7105750585835ff3c65a1497327559; expires=Wed, 13-Jun-18 04:19:19 GMT; path=/; domain=.espplay.co.uk; HttpOnly Vary: Accept-Encoding,Cookie Set-Cookie: PHPSESSID=gbd72snf9m3un0mcu7pjs4iou1; path=/ Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Link: <http://www.espplay.co.uk/wp-json/>; rel="https://api.w.org/" Link: <http://www.espplay.co.uk/>; rel=shortlink Server: cloudflare-nginx CF-RAY: 36e24040d6350f81-FRA |
| WHOIS |
|---|
Domain name: espplay.co.uk Registrant: Education and Special Projects Ltd Registrant type: UK Limited Company, (Company number: 6226473) Registrant's address: Eastham Place Burnley Lancashire BB11 3DA United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: 123-Reg Limited t/a 123-reg [Tag = 123-REG] URL: http://www.123-reg.co.uk Relevant dates: Registered on: 07-Aug-2006 Expiry date: 07-Aug-2018 Last updated: 31-Jul-2016 Registration status: Registered until expiry date. Name servers: lia.ns.cloudflare.com noel.ns.cloudflare.com WHOIS lookup made at 07:04:46 30-Mar-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with espplay.co.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for espplay.co.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with espplay.co.uk contains at least 1125 entries: