Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Driven.co.nz - New Zealand's premier car and motoring website - Driven | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 70 characters long. |
| Description | The latest in car reviews, car news and road tests, alongside the latest car listings. Driven has all of your motoring needs covered. | This meta description is 133 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | Home, Driven, Motoring, New Zealand, NZ, Cars, Reviews, Listings, Dealer listings, motorsport, road tests, for sale, new, used, car, nz herald, new zealand herald, drive, sell your car, list your car, driven, driven nz, cars, car, nz, new zealand | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 5.0358 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 234825, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 391 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 105 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 166.7KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 203.99.68.83. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | autotrader.co.nz autobase.co.nz turners.co.nz wheeltalk.co.nz toyota.co.nz |
These websites fall into the same categories as driven.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 2:22 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Set-Cookie: ASP.NET_SessionId=qffgnjkxwr5hrjnjzlpomtuz; path=/; HttpOnly Set-Cookie: ASP.NET_SessionId=qffgnjkxwr5hrjnjzlpomtuz; path=/; HttpOnly Set-Cookie: previousUrl=; domain=www.driven.co.nz; expires=Sat, 27-May-2017 01:43:10 GMT; path=/ X-Frame-Options: SAMEORIGIN Date: Fri, 26 May 2017 01:43:10 GMT Content-Length: 170246 |
| WHOIS |
|---|
version: 7.40 query_datetime: 2017-07-04T04:09:15+12:00 domain_name: driven.co.nz query_status: 200 Active domain_dateregistered: 2006-01-03T00:31:02+13:00 domain_datebilleduntil: 2018-06-03T00:31:02+12:00 domain_datelastmodified: 2017-05-05T10:34:14+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Domainz Limited registrar_address1: Private Bag 1810 registrar_city: Wellington registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 4 473 4567 registrar_fax: +64 4 473 4569 registrar_email: registrant_contact_name: APN Holdings NZ Ltd registrant_contact_address1: 46 Albert St registrant_contact_address2: PO Box 32 registrant_contact_city: AUCKLAND registrant_contact_postalcode: 1010 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 9 3795050 registrant_contact_fax: +64 9 3736411 registrant_contact_email: admin_contact_name: DNS Administrator admin_contact_address1: 46 Albert St admin_contact_address2: PO Box 32 admin_contact_city: AUCKLAND admin_contact_postalcode: 1010 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3795050 admin_contact_fax: +64 9 3736411 admin_contact_email: technical_contact_name: DNS Administrator technical_contact_address1: PO Box 32 technical_contact_city: Auckland technical_contact_postalcode: 1050 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 3795050 technical_contact_email: ns_name_01: ns-295.awsdns-36.com ns_name_02: ns-1481.awsdns-57.org ns_name_03: ns-1893.awsdns-44.co.uk ns_name_04: ns-702.awsdns-23.net |
Now that you are hopefully done with driven.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for driven.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with driven.co.nz contains at least 1200 entries: