Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Department for Environment, Food & Rural Affairs - GOV.UK | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 57 characters long. |
Description | We are the UK government department responsible for safeguarding our natural environment, supporting our world-leading food and farming industry, and sustaining a thriving rural economy. Our broad remit means we play a major role in people’s day-to-day life, from the food we eat, and the air we breathe, to the water we drink. | This meta description is 327 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
Site speed | Around 3.083 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 142344, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Quantcast | Current rank, according to our database, is at 89607 | The website seems to enjoy good popularity, according to Quantcast. |
Links on homepage | Around 159 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 6051 | Such a great number of backlinks! |
HTML size | 54.8KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 151.101.112.144. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
Main domain information | Registered on: before Aug-1996 bef | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Alternative websites | naturalengland.org.uk wildlifetrusts.org forestry.gov.uk environmentjob.co.uk noahcompendium.co.uk |
These websites fall into the same categories as defra.gov.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 2:26 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 41356721 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: nginx Content-Type: text/html; charset=utf-8 Cache-Control: max-age=300, public Strict-Transport-Security: max-age=31536000 Via: 1.1 router X-Content-Type-Options: nosniff X-Frame-Options: ALLOWALL X-Request-Id: 5d801661-afda-42dd-9472-28fb640dd189 X-Xss-Protection: 1; mode=block Via: 1.1 varnish Fastly-Backend-Name: origin Content-Length: 55847 Accept-Ranges: bytes Date: Sat, 29 Apr 2017 10:20:35 GMT Via: 1.1 varnish Age: 0 Connection: keep-alive Set-Cookie: ABTest-EducationNavigation=B; expires=Sun, 29 Apr 2018 10:20:35 GMT; path=/ Set-Cookie: TLSversion=TLSv1.2; secure Set-Cookie: JS-Detection=e96793ae81eae7d8ba386b568af7ffe642294b62; expires=Sat, 03 Jun 2017 10:20:35 GMT; path=/ X-Served-By: cache-hhn1548-HHN X-Cache: MISS, MISS X-Cache-Hits: 0 X-Timer: S1493461235.018700,VS0,VE681 Vary: Accept-Encoding, Accept-Encoding |
WHOIS |
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Domain: defra.gov.uk Registered For: Department for Environment, Food and Rural Affairs (Defra) Domain Owner: Department for Environment Food and Rural Affairs Registered By: British Telecommunications plc Servers: dns1.defra.gov.uk 148.253.4.24 dns2.defra.gov.uk 148.253.220.31 ns0.bt.net ns1.bt.net ns2.bt.net Registrant Contact: David Pearson Registrant Address: 6C Nobel House 17 Smith Square London SW1P 3JR United Kingdom +44 20 7238 6398 (Phone) david.j..uk Renewal date: Tuesday 18th Jun 2019 Entry updated: Tuesday 16th May 2017 Entry created: Wednesday 17th September 2003 |
Now that you are hopefully done with defra.gov.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for defra.gov.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with defra.gov.uk contains at least 1188 entries: