Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

bunnings.co.nz In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

bunnings.co.nz Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 1.83 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 375.9 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 144 images. Such an amount of images to have on a homepage is alright, so long as they are well compressed.
• Around 179 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, bunnings.co.nz takes up 63308 place. This information was retrieved on 2018-01-25.
• The best rank given to this website was 45716, given on 2018-01-15.
• Over the last 90 days or so, the rank has changed by 10297.
• On the other hand, the worst rank this website was given is 126004 on 2015-05-20.
• The average rank, month after month, is around 81422 for bunnings.co.nz.
• In New Zealand, where is the main target audience of the website, it ranks in 110 place.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 104.16.108.46.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Date: Fri, 01 Sep 2017 22:24:22 GMT
Content-Type: text/html; charset=utf-8
Transfer-Encoding: chunked
Connection: keep-alive
Set-Cookie: __cfduid=d54343e85906cb403735738d0e15b87011504304661; expires=Sat, 01-Sep-18 22:24:21 GMT; path=/; domain=.bunnings.co.nz; HttpOnly
Cache-Control: no-cache, no-store
Pragma: no-cache
Expires: -1
Vary: Accept-Encoding
Set-Cookie: Bunnings.Device=default; path=/
Set-Cookie: ASP.NET_SessionId=rqpdwa5o4wjt0zch0vucqxqi; path=/; HttpOnly
X-Server-Region: NR
Set-Cookie: Bunnings.NearestStoreID=39; expires=Sat, 01-Sep-2018 22:24:22 GMT; path=/
Set-Cookie: Bunnings.NearestStoreName=Mt Roskill; expires=Sat, 01-Sep-2018 22:24:22 GMT; path=/
Set-Cookie: Bunnings.NearestStoreNumber=9510; expires=Sat, 01-Sep-2018 22:24:22 GMT; path=/
Set-Cookie: Bunnings.Region=NR; expires=Sat, 01-Sep-2018 22:24:22 GMT; path=/
Set-Cookie: Bunnings.NearestStoreIsRemote=False; expires=Sat, 01-Sep-2018 22:24:22 GMT; path=/
Set-Cookie: Bunnings.SelectedSuburbID=; expires=Tue, 22-Aug-2017 22:24:22 GMT; path=/
Set-Cookie: Bunnings.SelectedPostcode=; expires=Tue, 22-Aug-2017 22:24:22 GMT; path=/
X-server: Web19
Set-Cookie: bunn_nzcookie=1683594914.1.2834807712.1041909217; path=/
Server: cloudflare-nginx
CF-RAY: 397ba3a71df964b7-FRA

version: 7.40
query_datetime: 2017-07-03T08:32:32+12:00
domain_name: bunnings.co.nz
query_status: 200 Active
domain_dateregistered: 2001-07-26T00:00:00+12:00
domain_datebilleduntil: 2017-09-26T00:00:00+13:00
domain_datelastmodified: 2017-06-29T12:44:22+12:00
domain_delegaterequested: yes
domain_signed: no
registrar_name: Melbourne IT Limited
registrar_address1: Level 2
registrar_address2: 120 King Street
registrar_city: Melbourne
registrar_province: Victoria
registrar_postalcode: 3000
registrar_country: AU (AUSTRALIA)
registrar_phone: +61 3 8624 2300
registrar_fax: +61 3 8624 2499
registrar_email: 
registrant_contact_name: Bunnings Limited
registrant_contact_address1: 78 Carbine Rd
registrant_contact_city: Auckland
registrant_contact_province: NA
registrant_contact_postalcode: 1060
registrant_contact_country: US (UNITED STATES)
registrant_contact_phone: +64  99782200
registrant_contact_email: 
admin_contact_name: Bunnings Limited
admin_contact_address1: 78 Carbine Rd
admin_contact_address2: Mt Wellington
admin_contact_city: Auckland
admin_contact_postalcode: 1060
admin_contact_country: NZ (NEW ZEALAND)
admin_contact_phone: +64  99782200
admin_contact_email: zane.
technical_contact_name: BUNNINGS LIMITED
technical_contact_address1: Hardware House, 15 Home Pl
technical_contact_city: North Shore
technical_contact_province: NA
technical_contact_postalcode: 0632
technical_contact_country: US (UNITED STATES)
technical_contact_phone: +64  99782200
technical_contact_email: 
ns_name_01: ns-715.awsdns-25.net
ns_name_02: ns-1352.awsdns-41.org
ns_name_03: ns-186.awsdns-23.com
ns_name_04: ns-1666.awsdns-16.co.uk