Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | BMW New Zealand | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 15 characters long. |
| Description | Welcome to BMW New Zealand, the official website that offers a range of information and services about new and used BMW vehicles. | This meta description is 129 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | bmw, BMW, New Zealand, newzealand, bmw genuine parts, bmw accessories, new bmw bmw cars, bmw used cars, used bmw, 1 series, 3 series, 5 series, 6 series, 7 series, m models, z models, x | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 3.6635 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 911567, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 772 links | This looks... a little suspicious, to be honest. |
| Backlinks amount | Approximately 130 | A good amount of backlinks. |
| HTML size | 290.9KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 23.35.97.236. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Oceania New Zealand Business and Economy Automotive |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | audi.co.nz mercedes-benz.co.nz aucklandcitybmw.com bmw.ie volkswagen.co.nz |
These websites fall into the same categories as bmw.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 2:53 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Server: Apache Accept-Ranges: bytes X-Content-Type-Options: nosniff Content-Length: 297814 Content-Type: text/html Cache-Control: must-revalidate, max-age=14400 Date: Sun, 06 Aug 2017 19:19:15 GMT Connection: keep-alive Set-Cookie: visitorid=4ebf1402737e0000b36b8759460100009fa00000; expires=Thu, 05-Aug-2021 19:19:15 GMT |
| WHOIS |
|---|
version: 7.40 query_datetime: 2017-07-06T15:33:25+12:00 domain_name: bmw.co.nz query_status: 200 Active domain_dateregistered: 1996-10-30T00:00:00+13:00 domain_datebilleduntil: 2018-06-01T00:00:00+12:00 domain_datelastmodified: 2017-05-31T00:00:16+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Ascio Technologies Inc. registrar_address1: Orestads Boulevard 108, 10. sal, th registrar_city: Copenhagen registrar_postalcode: 2300 registrar_country: DK (DENMARK) registrar_phone: +45 33 886100 registrar_email: registrant_contact_name: Bayerische Motoren Werke AG registrant_contact_address1: Petuelring 130, Dept. AJ-55 registrant_contact_city: Munich registrant_contact_postalcode: 80788 registrant_contact_country: DE (GERMANY) registrant_contact_phone: +49 8938232623 registrant_contact_fax: +49 8938233050 registrant_contact_email: admin_contact_name: Bayerische Motoren Werke AG admin_contact_address1: Petuelring 130, Dept. AJ-55 admin_contact_city: Munich admin_contact_postalcode: 80788 admin_contact_country: DE (GERMANY) admin_contact_phone: +49 8938232623 admin_contact_fax: +49 8938233050 admin_contact_email: technical_contact_name: Bayerische Motoren Werke AG technical_contact_address1: Petuelring 130, Dept. AJ-35, 80788 technical_contact_address2: Munich technical_contact_city: Munich technical_contact_province: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +49 893 8247065 technical_contact_email: ns_name_01: ns1.ascio.com ns_name_02: ns2.ascio.com ns_name_03: ns3.ascio.com |
Now that you are hopefully done with bmw.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for bmw.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with bmw.co.nz contains at least 585 entries: