Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Premium Outdoor Clothing, Footwear & Equipment - Bivouac Outdoor - Bivouac Online Store | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 87 characters long. |
Description | Bivouac Outdoor stock the latest in quality outdoor clothing, footwear & gear from the best brands across New Zealand & the globe. Shop online or in store now. | This meta description is 159 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | outdoor clothing, bivouac, camping equipment, new zealand, icebreaker merino, climbing equipment | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 2.3489 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 406912, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Quantcast | Current rank, according to our database, is at 951340 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
Links on homepage | Around 349 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 140 | A good amount of backlinks. |
HTML size | 453KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 104.24.99.221. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | Regional Oceania New Zealand Business and Economy Shopping Outdoor Equipment |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | macpac.co.nz outsidesports.co.nz gearshop.co.nz torpedo7.co.nz kathmandu.co.nz |
These websites fall into the same categories as bivouac.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 3:31 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 119521072 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Date: Thu, 23 Nov 2017 02:54:16 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=de7f8c423e0acffbfebc5a39f7eb4cee81511405654; expires=Fri, 23-Nov-18 02:54:14 GMT; path=/; domain=.bivouac.co.nz; HttpOnly X-Powered-By: PHP/5.5.9-1ubuntu4.21 Set-Cookie: CACHED_FRONT_FORM_KEY=yU0oklZyS9OSfbKr; path=/ Set-Cookie: VIEWED_PRODUCT_IDS=66756; path=/ Set-Cookie: frontend=uarf8el3f1vjqvq2ab8473eo73; expires=Thu, 23-Nov-2017 10:54:15 GMT; Max-Age=28800; path=/; domain=www.bivouac.co.nz; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: frontend_cid=yCdvGK2BQaDs8ubI; expires=Thu, 23-Nov-2017 10:54:15 GMT; Max-Age=28800; path=/; domain=www.bivouac.co.nz; secure; httponly Set-Cookie: CUSTOMER_SEGMENT_IDS=8; expires=Thu, 23-Nov-2017 10:54:15 GMT; Max-Age=28800; path=/; domain=www.bivouac.co.nz; httponly Set-Cookie: aw_mobile_cookie=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=www.bivouac.co.nz; httponly Set-Cookie: aw_mobile_cookie=enterprise_bivouac; expires=Fri, 23-Nov-2018 02:54:15 GMT; Max-Age=31536000; path=/; domain=www.bivouac.co.nz; httponly Set-Cookie: CUSTOMER=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=www.bivouac.co.nz; httponly Set-Cookie: CUSTOMER_INFO=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=www.bivouac.co.nz; httponly Set-Cookie: CUSTOMER_AUTH=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=www.bivouac.co.nz; httponly Set-Cookie: CUSTOMER_RATES=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=www.bivouac.co.nz; httponly P3p: CP="CAO PSA OUR" Vary: Accept-Encoding Server: cloudflare-nginx CF-RAY: 3c20d7bcdad463fd-FRA |
WHOIS |
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version: 7.40 query_datetime: 2017-07-04T05:50:55+12:00 domain_name: bivouac.co.nz query_status: 200 Active domain_dateregistered: 1996-11-14T00:00:00+13:00 domain_datebilleduntil: 2017-11-30T00:00:00+13:00 domain_datelastmodified: 2017-02-09T14:24:04+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: SiteName registrar_address1: P O Box 11859 registrar_address2: Ellerslie registrar_city: Auckland registrar_postalcode: 1542 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 28 25501787 registrar_fax: +64 28 25501788 registrar_email: registrant_contact_name: Bivouac registrant_contact_address1: Bivouac Tower Christchurch registrant_contact_city: Christchurch registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 3 3418061 registrant_contact_email: admin_contact_name: Gary Martin admin_contact_address1: 96 Wright Road admin_contact_address2: Warkworth RD5 admin_contact_city: Auckland admin_contact_postalcode: 0985 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 21 2414486 admin_contact_email: technical_contact_name: SiteHost technical_contact_address1: P O Box 11-859 technical_contact_address2: Greenlane technical_contact_city: Auckland technical_contact_postalcode: 1061 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9742182 technical_contact_fax: +64 9 5257566 technical_contact_email: ns_name_01: ns1.sitehost.co.nz ns_name_02: ns2.sitehost.co.nz ns_name_03: ns3.sitehost.co.nz |
Now that you are hopefully done with bivouac.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for bivouac.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with bivouac.co.nz contains at least 1128 entries: