Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Home - ASA | CAP | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 16 characters long. |
| Description | The Advertising Standards Authority (ASA) is UK's regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP). | This meta description is 160 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 3.1445 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 492884, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Quantcast | Current rank, according to our database, is at 120796 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
| Links on homepage | Around 148 links | This is a well-judged amount of links for a homepage. |
| HTML size | 49KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 82.113.148.102. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Science > Environment Health Career and Education > Education Sports |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | adassoc.org.uk appraisers.org asai.ie cap.org.uk channel4.com dma.org.uk en.wikipedia.org gmc-uk.org iabuk.net ipa.co.uk ofcom.org.uk oft.gov.uk pharmacyregulation.org poptel.org.uk swimming.org theguardian.com |
These websites fall into the same categories as asa.org.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
| Possibly visited | worldlandtrust.org carersuk.org mediacreanalyst.wordpress.com iap.it mansionconfluence.atlassian.net |
The people that visit asa.org.uk also seem to have a marked interest in these websites. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate traffic per month | 182.95K | Without taking the target audience context into account, we'd say the website's not that popular. We do urge you to make your own conclusions, though. |
| Delta of monthly traffic | +44.76% | The traffic has grown over the last month. |
| Approximate time on site | 00:01:20 | Pretty good for an average time spent, wouldn't you say? |
| asa.org.uk Visitor Bounce Rate | 45.27% | This is the final search stop for a lot of visitors. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 21361189 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 Server: nginx/1.12.0 Date: Fri, 16 Jun 2017 09:45:03 GMT Content-Type: text/html;charset=UTF-8 Content-Length: 49744 Connection: keep-alive Vary: Accept-Encoding X-Frame-Options: DENY Content-Language: en-US Strict-Transport-Security: max-age=15552000 X-Content-Type-Options: nosniff X-Download-Options: noopen X-Permitted-Cross-Domain-Policies: none |
| WHOIS |
|---|
Domain name: asa.org.uk Registrant: Advertising Standards Authority Ltd Registrant type: UK Limited Company, (Company number: 733214) Registrant's address: MidCity Place 71 High Holborn London WC1V 6QT United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: TUCOWS Inc t/a TUCOWS [Tag = TUCOWS-CA] URL: http://www.tucowsdomains.com Relevant dates: Registered on: before Aug-1996 Expiry date: 16-Jul-2018 Last updated: 17-Jun-2016 Registration status: Registered until expiry date. Name servers: dns0.star.co.uk 217.158.169.7 2001:a88:0:fffa::1 dns1.star.co.uk 195.8.69.36 2001:a88:0:fffa::2 WHOIS lookup made at 13:03:38 03-Jul-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with asa.org.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for asa.org.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with asa.org.uk contains at least 1105 entries: