Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

amazon.fr In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

amazon.fr Safety Assessment

Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.

1. Norton is one of the most renown security softwares and services in the world, provided by California-based cyber security experts Symantec. As such, we take their verdict on a website's security very seriously. Norton deems amazon.fr as no_data. Experts report no annoyance factors. Norton did not find any computer threats. Hoorah! Lastly, the company has found no identity threats.
2. When it comes to great reputation, Norton and the company behind the software, Symantec, are up there with the best. When it comes to infamy, WoT is quite lonely. WoT (or Web of Trust) is, to put it mildy, perhaps the least reputable and trustworthy (oh, the irony) of sources that we can think of at this moment. The reason is simple - so many of the negative reports are false. And, what's even worse, WoT used to sell personal user data to third parties. Yeah, it's that bad. Still, we are including the data here for one reason - in case they are right, even one time out of a hundred. Just keep the context in mind and double-check... after tripple-checking. Got all of that? Ok, then. According to Web of Trust, amazon.fr has a Trustworthiness rating of 94 (out of 10). We can't help but wonder what rating WoT themselves should receive... But let's not dwell. Child Safety rating is 92/100. Take these ratings for what they are worth (which is to say, not always all that much).

amazon.fr Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 1.631 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 274.4 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 12 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 96 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, amazon.fr takes up 206 place. This information was retrieved on 2018-01-21.
• The best rank given to this website was 99, given on 2014-12-28.
• Over the last 90 days or so, the rank has changed by 35.
• On the other hand, the worst rank this website was given is 278 on 2014-03-29.
• The average rank, month after month, is around 200 for amazon.fr.
• In France, where is the main target audience of the website, it ranks in 5 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 4504364 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, amazon.fr takes up 5217 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 3108 was recorded on 2014-01-15 by Quantcast.
• As for the worst position of 8885, this dark day was on 2014-12-03.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 54.230.78.128.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Content-Type: text/html; charset=UTF-8
Transfer-Encoding: chunked
Connection: keep-alive
Server: Server
Date: Mon, 01 Jan 2018 20:16:23 GMT
Strict-Transport-Security: max-age=47474747; includeSubDomains; preload
x-amz-id-1: 9DY1FJXE5XQP1CX7X6BS
x-frame-options: SAMEORIGIN
Vary: Accept-Encoding,User-Agent
Set-cookie: x-wl-uid=1BoL3dDXEQKTGMtNQ3dhtn6WsJWPd2JVKicHEJJX7X8Q89QRviqVyvdBGbOyS3b5EPuaixnc2Rh0=; path=/; domain=.amazon.fr; expires=Mon, 31-Dec-2035 23:00:01 GMT
Set-cookie: session-id-time=2082754801l; path=/; domain=.amazon.fr; expires=Mon, 31-Dec-2035 23:00:01 GMT
Set-cookie: session-id=262-3300696-5531815; path=/; domain=.amazon.fr; expires=Mon, 31-Dec-2035 23:00:01 GMT
X-Cache: Miss from cloudfront
Via: 1.1 376ca0a582df019d328d692cead5cfbb.cloudfront.net (CloudFront)
X-Amz-Cf-Id: vBXV0WPD_5yMq0HN1bnqfdqt2BOURdtYwZK5kHjgl8lLTcuZOzSYwQ==

domain:      amazon.fr
status:      ACTIVE
hold:        NO
holder-c:    AECS78-FRNIC
admin-c:     AECS78-FRNIC
tech-c:      NHL6-FRNIC
zone-c:      NFC1-FRNIC
nsl-id:      NSL43641-FRNIC
registrar:   HOGAN LOVELLS (PARIS) LLP
Expiry Date: 21/07/2017
created:     16/04/2008
last-update: 21/07/2016
source:      FRNIC
ns-list:     NSL43641-FRNIC
nserver:     pdns1.ultradns.net
nserver:     ns1.p31.dynect.net
nserver:     ns2.p31.dynect.net
nserver:     pdns3.ultradns.org
nserver:     pdns4.ultradns.org
nserver:     pdns5.ultradns.info
source:      FRNIC
registrar:   HOGAN LOVELLS (PARIS) LLP
type:        Isp Option 2
address:     17 avenue Matignon
address:     PARIS
country:     FR
phone:       +33 1 53 67 47 47
fax-no:      +33 1 53 67 47 48
e-mail:      
website:     http://www.hoganlovells.com
anonymous:   NO
registered:  02/07/2001
source:      FRNIC
nic-hdl:     AECS78-FRNIC
type:        ORGANIZATION
contact:     Amazon Europe Core S.à.r.l.
address:     Amazon Europe Core S.à.r.l.
address:     5 rue Plaetis
address:     L-2338 Luxembourg
country:     LU
phone:       +352 26733300
e-mail:      
registrar:   HOGAN LOVELLS (PARIS) LLP
changed:     21/07/2016 
anonymous:   NO
obsoleted:   NO
source:      FRNIC
nic-hdl:     NHL6-FRNIC
type:        ORGANIZATION
contact:     NOC HOGAN LOVELLS
address:     Hogan Lovells (Paris) LLP
address:     17, avenue Matignon
address:     75008 Paris
country:     FR
phone:       +33 1 53 67 47 47
fax-no:      +33 1 53 67 47 48
e-mail:      
registrar:   HOGAN LOVELLS (PARIS) LLP
changed:     23/04/2013 
anonymous:   NO
obsoleted:   NO
eligstatus:  ok
eligsource:  REGISTRAR
eligdate:    23/03/2015 11:44:00
reachmedia:  email
reachstatus: ok
reachsource: REGISTRAR
reachdate:   23/03/2015 11:44:00
source:      FRNIC