Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Buy online and sell with NZ's #1 auction & classifieds site | Trade Me | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 70 characters long. |
Description | Want to buy or sell? Head to Trade Me, NZ’s biggest & most popular auction & classifieds site, with thousands of new & used items in a wide range of categories. | This meta description is 160 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
Site speed | Around 1.284 seconds | The website load speed is rather good. |
Alexa global rank | 2760, as last checked | Based on information provided by Alexa, we can assume the website is well known. |
Quantcast | Current rank, according to our database, is at 46129 | The website seems to enjoy good popularity, according to Quantcast. |
Links on homepage | Around 187 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 6371 | Such a great number of backlinks! |
HTML size | 39.8KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
Website host server overview | Server status: online. Server IP address for this website is 202.162.72.2. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | Shopping Auctions Regional Oceania New Zealand Business and Economy Shopping |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | google.co.nz stuff.co.nz thewarehouse.co.nz blogspot.co.nz tvnz.co.nz |
These websites fall into the same categories as trademe.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 13:37 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 31831505 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Content-Security-Policy-Report-Only: default-src https: data:; script-src https: data: 'unsafe-inline' 'unsafe-eval'; style-src https: data: 'unsafe-inline'; report-uri https://csp.tmcdn.co.nz/report Strict-Transport-Security: max-age=31536000 Content-Security-Policy: upgrade-insecure-requests Referrer-Policy: no-referrer-when-downgrade x-frame-options: Deny Set-Cookie: session=%7bC700ADF7-2F5D-4B9F-A0AE-E88E861FA796%7d; domain=trademe.co.nz; path=/; secure; HttpOnly P3P: policyref="/w3c/p3p.xml", CP="ALL DSP COR CURa ADMa DEVi CUSi TAIi PSAi PSDi OUR STP" Date: Fri, 03 Nov 2017 21:55:03 GMT Connection: close Content-Length: 40633 X-UA-Compatible: IE=Edge Set-Cookie: TS0141ee74=015f4a28c1e00eb12a572b455964bdf8704c10d051a549edc0055b10688923116dcc59c14ab5ea75b1b5ebb52d7df06c27315436bf; Path=/ Set-Cookie: TS01ae6471=015f4a28c1698b367bc105e5f5b7eb2d8e6e92a0cda549edc0055b10688923116dcc59c14adc95fa2fb73c7b8091d16e25205155edc88909a74781ce979cf4b319b6bc1c2c; path=/; domain=trademe.co.nz Vary: Accept-Encoding |
WHOIS |
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version: 7.40 query_datetime: 2017-07-02T23:55:04+12:00 domain_name: trademe.co.nz query_status: 200 Active domain_dateregistered: 1999-01-06T00:00:00+13:00 domain_datebilleduntil: 2018-01-06T00:00:00+13:00 domain_datelastmodified: 2017-01-10T01:04:44+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: iwantmyname registrar_address1: PO Box 11671 registrar_city: Wellington registrar_postalcode: 6142 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 8880031 registrar_fax: +64 6 8880031 registrar_email: registrant_contact_name: Trade Me Limited registrant_contact_address1: PO BOX 11042 registrant_contact_city: Wellington registrant_contact_province: Wellington registrant_contact_postalcode: 6011 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 90087233 registrant_contact_email: admin_contact_name: Trade Me Limited admin_contact_address1: PO BOX 11042 admin_contact_city: Wellington admin_contact_province: Wellington admin_contact_postalcode: 6011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 90087233 admin_contact_email: technical_contact_name: Trade Me Limited technical_contact_address1: PO BOX 11042 technical_contact_city: Wellington technical_contact_province: Wellington technical_contact_postalcode: 6011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 90087233 technical_contact_email: ns_name_01: ns1.trademe.co.nz ns_ip4_01: 202.162.72.51 ns_name_02: ns2.trademe.co.nz ns_ip4_02: 202.21.128.52 ns_name_03: ns3.trademe.co.nz ns_ip4_03: 202.162.73.51 ns_name_04: ns4.trademe.co.nz ns_ip4_04: 203.57.145.52 |
Now that you are hopefully done with trademe.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for trademe.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with trademe.co.nz contains at least 1224 entries: