Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | The Pen Place, Mont Blanc, Waterman, Parker, Cross, Fine Pens Melbourne, Pen Repairs, Repairs and Refills | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 105 characters long. |
| Description | The Pen Place is THE place to shop for all your business and personal gifts. Offering a large range of pens, desk accessories, pen refills and leather goods, our friendly staff provide friendly and thorough old fashioned service and are happy to be of service, whether whilst visitng our store or by servicing your web enquiries. | This meta description is 329 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | mont blanc pens,waterman pens,parker pens,cross pens,montblanc pens,waterman fountain pen,fountain pen,parker pen,mont blanc,montblanc pen,waterman pen repairs,parker fountain pen,montblanc rollerball pen,special pen ink refills,custom imprinted pen,promotional corporate gift,graduation gift ideas,waterman fountain pens,engraved pen set,corporate christmas gifts,personalized pens,wood pens,personalized corporate gift,business corporate gift,engraved corporate gifts,cross pens,gift ideas,birthday gift ideas,custom pens,fountain pens,personalized engraved pen sets,engraved pens,promotional pens,corporate business gifts,fountain pen ink,fisher space pen refills,lamy pens,sensa pens,mont blanc pen,waterman pen,lamy fountain pen,artex,sheaffer fountain pen,sheaffer,dupont pens,faber castell pens,rotring pen,ballpen,rotring,gift ideas for dad,business promotional pens,business logo pen,business corporate gifts,desk accessories,advertising specialty pen,fine writing instruments,graduation gifts,imprinted pens,corporate gifts,corporate gift ideas,personalized engraved desk accessories,corporate gift idea,business pen personalized,corporate gift,ink pen refills,cross pen,cross pen refill,parker pen refills,pen refills,fine writing pens,pens,cross pen refills,ballpoint pens,fine pens,ink pens,fathers day gift ideas,corporate logo pen,waterman pen refills,leather accessories,writing instruments,pen,office desk accessories,customized promotional pens,ballpoint pen,custom logo pens,personalized pen,engraving pen,pen case,fountain pen refills,pen sets,personalized desk accessories,imprinted logo pen,custom pen personalized,waterman,graduation gift,engraved pen,executive pen,pen shop,pen gift sets | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 1.1986 seconds | The website load speed is rather good. |
| Alexa global rank | 3683149, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 159 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 9 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 50.7KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 63.141.159.108. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Oceania Australia Victoria Localities M Melbourne CBD Business and Economy Shopping |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | pensdeluxe.net melbournependepot.com.au penshop.com.au melbournevintagepens.com.au penandink.com.au |
These websites fall into the same categories as thepenplace.com.au, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:18 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Server: openresty Date: Thu, 23 Nov 2017 20:50:05 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: fornax_anonymousId=a8c22fd1-da5e-4a37-b589-010fa9ea9aa3; expires=Sun, 21-Nov-2027 20:50:05 GMT; path=/; domain=.thepenplace.com.au Set-Cookie: SHOP_SESSION_TOKEN=d2ru5g6pj5vm2i8dkc9vfg4ok7; expires=Thu, 30-Nov-2017 20:50:05 GMT; path=/; domain=.thepenplace.com.au; HttpOnly Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate Pragma: no-cache |
Now that you are hopefully done with thepenplace.com.au, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for thepenplace.com.au. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with thepenplace.com.au contains at least 1158 entries: