Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Swindon Borough Council | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 23 characters long. |
Description | The main homepage for Swindon Borough Council | This meta description is 45 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | Swindon, council, local, housing, government, council tax, schools, parking, education, rubbish, libraries, social care, planning, parks, register office, jobs | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 0.5797 seconds | The website load speed is rather good. |
Alexa global rank | 395911, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 73 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 372 | A good amount of backlinks. |
HTML size | 28.6KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
Website host server overview | Server status: online. Server IP address for this website is 162.13.70.29. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Related categories | Regional Europe United Kingdom England Government Local Councils S Regional Europe United Kingdom England Wiltshire Swindon Government |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | swindonadvertiser.co.uk swindonweb.com doncaster.gov.uk swindontownfc.co.uk wiltshire.gov.uk |
These websites fall into the same categories as swindon.gov.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 3:47 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Date: Mon, 29 May 2017 04:02:16 GMT Server: Apache Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Strict-Transport-Security: max-age=2592000 X-UA-Compatible: IE=edge,chrome=1 Set-Cookie: rDYkCRzJOp8Up4W0=074lmm74ltv9d8ec44jiuokpa1; path=/; secure; HttpOnly Set-Cookie: TestCookie=Test; path=/; domain=www.swindon.gov.uk; httponly X-Frame-Options: SAMEORIGIN Node: jadu-web2 Vary: Accept-Encoding Transfer-Encoding: chunked Content-Type: text/html; charset=UTF-8 |
WHOIS |
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Domain: swindon.gov.uk Registered For: Swindon Borough Council Domain Owner: Swindon Borough Council Registered By: NetNames UK Ltd Servers: ns1.netnames.net ns2.netnames.net Registrant Contact: Stuart Wakeley Registrant Address: Swindon Borough Council Civic Offices Euclid Street~Swindon SN1 2JH United Kingdom +44 179 346 3000 (Phone) +44 179 361 2770 (FAX) Renewal date: Friday 6th Oct 2017 Entry updated: Monday 7th September 2015 Entry created: Wednesday 17th September 2003 |
Now that you are hopefully done with swindon.gov.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for swindon.gov.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with swindon.gov.uk contains at least 1144 entries: