Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Australian Breaking News Headlines & World News Online | SMH.com.au | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 67 characters long. |
Description | Breaking news from Sydney, Australia and the world. Features the latest business, sport, entertainment, travel, lifestyle, and technology news. | This meta description is 143 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
Site speed | Around 2.094 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 1978, as last checked | Based on information provided by Alexa, we can assume the website is well known. |
Quantcast | Current rank, according to our database, is at 6122 | The website is very well known according to QUANTCAST. |
Links on homepage | Around 615 links | This looks... a little suspicious, to be honest. |
Backlinks amount | Approximately 40482 | Such a great number of backlinks! |
HTML size | 306.7KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 2.20.189.20. | Hosting is provided by a respected company. Server located in the city of Sydney, New South Wales, Australia. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | News Newspapers Regional Australia New South Wales Regional Oceania Australia New South Wales Localities S Sydney CBD News and Media |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | abc.net.au news.com.au theaustralian.com.au dailytelegraph.com.au theage.com.au |
These websites fall into the same categories as smh.com.au, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 7:28 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 3836202 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: Fairfax CMS (Static) Content-Length: 313927 Content-Type: text/html; charset=utf-8 ETag: "1dbbfcf41b81e7c247a870f0d4ad0d6f" Vary: User-Agent X-Varnish: 1804109771 1804107994 X-ESI-Enable: 1 Cache-Control: max-age=15 Date: Mon, 05 Jun 2017 18:40:40 GMT Connection: keep-alive |
WHOIS |
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Domain Name: smh.com.au Last Modified: 28-Oct-2015 05:15:52 UTC Status: serverDeleteProhibited (Protected by .auLOCKDOWN) Status: serverUpdateProhibited (Protected by .auLOCKDOWN) Registrar Name: Corporation Service Company (Australia) Pty Ltd Registrant: FAIRFAX MEDIA PUBLICATIONS PTY LIMITED Registrant ID: ACN 003 357 720 Eligibility Type: Other Registrant Contact ID: 0499575E68975307 Registrant Contact Name: Admin Contact Fairfax Digital Registrant Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Tech Contact ID: 9435972E6886D717 Tech Contact Name: Admin Contact Fairfax Digital Tech Contact Email: Visit whois.ausregistry.com.au for Web based WhoIs Name Server: ns-609.awsdns-12.net Name Server: ns-322.awsdns-40.com Name Server: ns-1164.awsdns-17.org Name Server: ns-2042.awsdns-63.co.uk DNSSEC: unsigned |
Now that you are hopefully done with smh.com.au, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for smh.com.au. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with smh.com.au contains at least 992 entries: