Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Pushing Pet Nutrition Forward - Purina® Pet Food & Products | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 59 characters long. |
| Description | Nourishing pet food and pet products. Find the right dog food, cat food, and treats for the pets that enrich your life. | This meta description is 120 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | Purina US, purina pet food, purina dog food, purina cat food | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 1.83 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 115173, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Quantcast | Current rank, according to our database, is at 7827 | The website is very well known according to QUANTCAST. |
| Links on homepage | Around 342 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 1482 | Such a great number of backlinks! |
| HTML size | 107.1KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 104.16.38.10. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Business Consumer Goods and Services Pet Supplies Business Consumer Goods and Services Pet Supplies Pet Food Dogs and Cats Health Animal Mammals Cats Nutrition Regional North America United States Missouri Localities S Saint Louis Business and Economy Animals |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | purinaone.com proplan.com iams.com bluebuffalo.com dogfoodadvisor.com |
These websites fall into the same categories as purina.com, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:56 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 6923559 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Date: Tue, 31 Oct 2017 22:11:40 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d3567fe43fc52f967676ba51ca27de3591509487899; expires=Wed, 31-Oct-18 22:11:39 GMT; path=/; domain=.purina.com; HttpOnly Expires: Sun, 19 Nov 1978 05:00:00 GMT Cache-Control: max-age=1800, public Vary: Cookie Link: </purina-farms/visit/directions-hours>; rel="canonical" Link: </node/49731>; rel="shortlink" Link: </purina-farms/visit/directions-hours>; rel="revision" X-UA-Compatible: IE=edge Content-language: en X-Content-Type-Options: nosniff X-Frame-Options: SameOrigin Last-Modified: Tue, 31 Oct 2017 17:57:15 GMT X-Generator: Drupal 8 (https://www.drupal.org) X-Drupal-Cache: HIT X-Request-ID: v-115bf13c-be81-11e7-9718-063773e5c627 X-AH-Environment: 01live X-Varnish: 1006995489 1006600931 Age: 1283 Via: 1.1 varnish-v4 X-Cache: HIT X-Cache-Hits: 3 Server: cloudflare-nginx CF-RAY: 3b69f38c0e8d6343-FRA |
| WHOIS |
|---|
Whois Server Version 2.0
Domain names in the .com and .net domains can now be registered
with many different competing registrars. Go to http://www.internic.net
for detailed information.
Domain Name: PURINA.COM
Registrar: NOM IQ LTD (DBA COM LAUDE)
Sponsoring Registrar IANA ID: 470
Whois Server: whois.comlaude.com
Referral URL: http://www.comlaude.com
Name Server: AMSDNS1.NESTLE.COM
Name Server: AOADNS1.NESTLE.COM
Name Server: CTRDNS1.NESTLE.COM
Name Server: EURDNS1.NESTLE.COM
Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Updated Date: 18-aug-2015
Creation Date: 02-jan-1996
Expiration Date: 01-jan-2019
>>> Last update of whois database: Wed, 26 Apr 2017 16:36:59 GMT <<<
For more information on Whois status codes, please visit https://icann.org/epp
NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.
TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no circumstances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.
The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Domain Name: purina.com
Registry Domain ID: 4664178_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.comlaude.com
Registrar URL: http://www.comlaude.com
Updated Date: 2017-02-20T15:42:22Z
Creation Date: 1996-01-02T05:00:00Z
Registrar Registration Expiration Date: 2019-01-01T00:00:00Z
Registrar: NOM-IQ Ltd dba Com Laude
Registrar IANA ID: 470
Domain Status: clientDeleteProhibited https://www.icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://www.icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://www.icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://www.icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://www.icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://www.icann.org/epp#serverUpdateProhibited
Registry Registrant ID:
Registrant Name: Societe des Produits Nestle S.A.
Registrant Organization: Societe des Produits Nestle S.A.
Registrant Street: Avenue Nestle 55
Registrant City: Vevey
Registrant State/Province: Vaud
Registrant Postal Code: CH-1800
Registrant Country: CH
Registrant Phone: +41.219242507
Registrant Phone Ext:
Registrant Fax: +41.219242507
Registrant Fax Ext:
Registrant Email:
Registry Admin ID:
Admin Name: Andrea Cannon
Admin Organization: Nestle Purina PetCare Company
Admin Street: Checkerboard Square
Admin City: St. Louis
Admin State/Province: MO
Admin Postal Code: MO 63164
Admin Country: US
Admin Phone: +1.3149825192
Admin Phone Ext:
Admin Fax:
Admin Fax Ext:
Admin Email:
Registry Tech ID:
Tech Name: Nestle DNS Administration
Tech Organization: Societe des Produits Nestle S.A.
Tech Street: Avenue Nestle 55
Tech City: Vevey
Tech State/Province: Vaud
Tech Postal Code: CH-1800
Tech Country: CH
Tech Phone: +41.219242700
Tech Phone Ext:
Tech Fax: +41.219242700
Tech Fax Ext:
Tech Email: DSU.
Name Server: ctrdns1.nestle.com
Name Server: eurdns1.nestle.com
Name Server: aoadns1.nestle.com
Name Server: amsdns1.nestle.com
DNSSEC: Unsigned Delegation
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone: +44.2074218250
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2017-04-26T16:30:06Z <<<
For more information on Whois status codes, please visit https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en
-------------------------------------------------------------------------------
Com Laude registers, maintains and renews domain names around the world for
leading intellectual property owners and the law firms that support them.
If you have queries about this domain, you may contact us via our website
at www.comlaude.com.
-------------------------------------------------------------------------------
The data in the Com Laude Whois database is provided to assist you in obtaining
information about a domain name registration record. Com Laude makes this
information available "as is," and does not guarantee its accuracy.
By submitting a WHOIS query, you agree that you will use this data only for
lawful purposes and that, under no circumstances will you use this data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam), telephone or fax; or
(2) enable high volume, automated, electronic processes that that send queries
or data to Com Laude or the systems of any Registry Operator or ICANN-Accredited
registrar. The compilation, repackaging, dissemination or other use of this
data is expressly prohibited without the prior written consent of Com Laude.
Com Laude reserves the right to modify these terms at any time. By submitting
this query, you agree to abide by these terms. If you fail to abide by this
policy, we may terminate your access to this WHOIS database.
-------------------------------------------------------------------------------
Com Laude protects intellectual property in the domain name system. Com Laude
only registers domain names for legitimate rights owners. Should you have any
queries about the legitimacy of this name or our work as a UK based, ICANN
Accredited Registrar, contact us at:
Com Laude, 28-30 Little Russell Street, London WC1A 2HN, UK.
Com Laude is a business name of Nom IQ Ltd.
------------------------------------------------------------------------------- |
Now that you are hopefully done with purina.com, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for purina.com. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with purina.com contains at least 1120 entries: