Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
---|---|---|
Meta title | Principals | Seriously Imaginative Branding | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 43 characters long. |
Description | New Zealand's leading independent branding agency. Brand strategy, brand architecture, identity, design, digital and internal communications. | This meta description is 141 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | Principals New Zealand, New Zealand, Auckland, Principals Agency, principals brand, principals brand, principalsbrand.co.nz, principals brand strategy, principals branding, principles, Principals design agency, advertising, architecture brand, authentic brand, authentic brand index, brand, brand activation, brand activation agency, brand advertising agency, brand agency auckland, brand Auckland, brand agency awards, brand agency new zealand, brand agency auckland , brand architecture, brand architecture definition, brand architecture models, brand architecture strategy, brand strategy sydney, brand authenticity, brand awards, brand building, brand channel, brand communications, brand consultancy, brand creation, brand design, brand development, brand engagement, brand experience agency, brand guardianship, brand guidelines, brand idea, brand identity, brand identity design, brand image, brand language, brand logo, brand loyalty, brand marketing agency, brand measurement, brand messaging, brand name, brand personality, brand positioning strategy, brand roll out, brand strategy, brand strategy agency, brand strategy development, brand tone of voice, brand value, brand values, brandhub, brandspace, Branding, branding agency, branding and design agencies, branding and design agency, branding awards, branding company, branding consultant, branding design, branding experts, branding firms, branding in social media, branding in the digital age, branding services, branding tools, business strategy, communications, community management, company branding, corporate brand, corporate brand agency, corporate branding, creating brand identity, creative & design services, creative branding, design, digital behaviour, digital brand agency, digital brand design, digital brand identity, digital brand strategy, digital branding, digital study, digital trends, Education branding, endorsed brand architecture, marketing strategy, finance branding, Financial services branding, future of brand, global brand agency, global branding, global brands, Government branding, graphic design, GWS brand, house of brands architecture, how to brand a company, identity, Insurance branding, internal brand engagement, internal branding, language, Law firm branding, luxury brand agency, marketing, marketing agency, marketing branding, marketing with social media, Media branding, monolithic brand architecture, most awarded branding agency, new brand, new brand agency, new branding, online brand guidelines, online brand management, online brand strategy, online consumer behaviour, online strategy, positioning, Professional services branding, rebrand, rebrand awards, rebranding, retail branding, media brand, social media branding, social media communication strategy, social media for branding, social media guidelines, social media identity, social media marketing strategy, social media strategy, social media strategy, sport branding, strategy, Technology branding, Telco branding, Telecommunications brand, tone of voice, top branding agency, University branding, visual identity, what is branding, online brand guidelines, law firm branding, digital pulse, Westpac, Harrison Grierson, QBE, Bell Tea, | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 2.6137 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 12437777, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 61 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 7 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
HTML size | 31.8KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 110.232.116.42. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Alternative websites | principlesagency.co.uk principals.com.au qbrandagency.com marque.co.nz littlegiant.co.nz |
These websites fall into the same categories as principalsbrand.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 1:09 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: rackcorp/3.1 Date: Wed, 08 Nov 2017 19:09:12 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding X-Pingback: http://www.principalsbrand.co.nz/xmlrpc.php Link: <http://www.principalsbrand.co.nz/wp-json/>; rel="https://api.w.org/" Link: <http://www.principalsbrand.co.nz/>; rel=shortlink |
Now that you are hopefully done with principalsbrand.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for principalsbrand.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with principalsbrand.co.nz contains at least 1160 entries: