Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | People for the Ethical Treatment of Animals (PETA): The animal rights organization | PETA | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 89 characters long. |
Description | PETA's animal rights campaigns include ending fur and leather use meat and dairy consumption fishing hunting trapping factory farming circuses bull fighting rodeos and animal experimentation | This meta description is 190 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | PETA, people for the ethical treatment of animals, Ingrid Newkirk, animal rights, compassion, Animal Times, Grrr, Veg Kids, Action alert, activist, activism, education, awareness, campaign, fishing, hunting, trapping, factory farming, circuses, bull fighting, rodeos, test, vivisection, whistleblower, experimentation, KFC, BK Veggie, literature, Vegan, Vegetarian, caring consumer, cruelty-free, shopping, catalog, leather, fur, bookstore, factory farming, circus, veg dining, circuses, cat, dog, cow, meat, dai | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 2.951 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 15899, as last checked | According to Alexa and the Global rank, the site is quite well known. |
Quantcast | Current rank, according to our database, is at 4446 | The website is very well known according to QUANTCAST. |
Links on homepage | Around 649 links | This looks... a little suspicious, to be honest. |
Backlinks amount | Approximately 10681 | Such a great number of backlinks! |
HTML size | 254.6KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 104.16.235.25. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | Society Issues Animal Welfare Animal Rights Organizations |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | onegreenplanet.org peta2.com crueltyfreekitty.com humanesociety.org minimalistbaker.com |
These websites fall into the same categories as peta.org, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 2:10 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 4722768 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Date: Fri, 30 Jun 2017 08:09:36 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Set-Cookie: __cfduid=d99c7a68812773fef3ebbfc3094f1fd171498810176; expires=Sat, 30-Jun-18 08:09:36 GMT; path=/; domain=.peta.org; HttpOnly Vary: Accept-Encoding Link: <https://www.peta.org/wp-json/>; rel="https://api.w.org/" Link: <http://peta.vg/71g>; rel=shortlink X-Cacheable: YES X-Cache: HIT CF-Cache-Status: HIT Expires: Fri, 30 Jun 2017 08:14:36 GMT Cache-Control: public, max-age=300 Server: cloudflare-nginx CF-RAY: 376fa4f039516439-FRA |
WHOIS |
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Domain Name: PETA.ORG Registry Domain ID: D23000-LROR Registrar WHOIS Server: Registrar URL: http://www.ascio.com Updated Date: 2012-10-13T00:24:06Z Creation Date: 1995-09-26T04:00:00Z Registry Expiry Date: 2018-09-25T04:00:00Z Registrar Registration Expiration Date: Registrar: Ascio Technologies, Inc. Danmark - Filial af Ascio technologies, Inc. USA Registrar IANA ID: 106 Registrar Abuse Contact Email: Registrar Abuse Contact Phone: +44.2070159370 Reseller: Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Registry Registrant ID: C128222452-LROR Registrant Name: Tusha Mehta Registrant Organization: PETA Foundation Registrant Street: 501 Front St Registrant City: Norfolk Registrant State/Province: VA Registrant Postal Code: 23510 Registrant Country: US Registrant Phone: +1.7576227382 Registrant Phone Ext: Registrant Fax: +1.7576227382 Registrant Fax Ext: Registrant Email: Registry Admin ID: C128222454-LROR Admin Name: Tusha Mehta Admin Organization: PETA Foundation Admin Street: 501 Front St Admin City: Norfolk Admin State/Province: VA Admin Postal Code: 23510 Admin Country: US Admin Phone: +1.7576227382 Admin Phone Ext: Admin Fax: +1.7576227382 Admin Fax Ext: Admin Email: Registry Tech ID: C128222456-LROR Tech Name: Domain Registrar Tech Organization: Registercom Tech Street: 575 8th Avenue Tech City: New York Tech State/Province: NY Tech Postal Code: 10018 Tech Country: US Tech Phone: +1.9027492701 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: Name Server: NS1.CLT.HOSTEDSOLUTIONS.COM Name Server: NS1.RAL.HOSTEDSOLUTIONS.COM Name Server: NS1.BOS.HOSTEDSOLUTIONS.COM DNSSEC: unsigned URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/ >>> Last update of WHOIS database: 2017-05-09T11:03:25Z <<< For more information on Whois status codes, please visit https://icann.org/epp Access to Public Interest Registry WHOIS information is provided to assist persons in determining the contents of a domain name registration record in the Public Interest Registry registry database. The data in this record is provided by Public Interest Registry for informational purposes only, and Public Interest Registry does not guarantee its accuracy. This service is intended only for query-based access. You agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data to: (a) allow, enable, or otherwise support the transmission by e-mail, telephone, or facsimile of mass unsolicited, commercial advertising or solicitations to entities other than the data recipient's own existing customers; or (b) enable high volume, automated, electronic processes that send queries or data to the systems of Registry Operator, a Registrar, or Afilias except as reasonably necessary to register domain names or modify existing registrations. All rights reserved. Public Interest Registry reserves the right to modify these terms at any time. By submitting this query, you agree to abide by this policy. |
Now that you are hopefully done with peta.org, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for peta.org. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with peta.org contains at least 1140 entries: