Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

peoplesfood.coop In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

peoplesfood.coop Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 3.0685 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 54.2 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 19 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 64 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, peoplesfood.coop takes up 3737903 place.
• Over the last 90 days or so, the rank has changed by 1151166.
• In United States, where is the main target audience of the website, it ranks in 621729 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 351173083 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, peoplesfood.coop takes up 883738 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 124116 was recorded on 2014-01-15 by Quantcast.
• As for the worst position of 988565, this dark day was on 2014-09-25.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 216.119.143.98.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Date: Wed, 01 Nov 2017 04:27:03 GMT
Server: Apache
X-Powered-By: PHP/5.3.29
Expires: Thu, 19 Nov 1981 08:52:00 GMT
Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0
Pragma: no-cache
Link: <http://peoplesfood.coop/wp-json/>; rel="https://api.w.org/", <http://peoplesfood.coop/>; rel=shortlink
Set-Cookie: PHPSESSID=jqhfkt11khqcbnia5olcguo610; path=/
Set-Cookie: wfvt_2958364485=59f94d1815746; expires=Wed, 01-Nov-2017 04:57:04 GMT; path=/; httponly
Transfer-Encoding: chunked
Content-Type: text/html; charset=UTF-8

Domain Name: PEOPLESFOOD.COOP
Registry Domain ID: D7879597-CNIC
Registrar WHOIS Server: whois.domains.coop
Registrar URL:
Updated Date: 2015-05-06T08:49:17.0Z
Creation Date: 2001-07-11T10:21:36.0Z
Registry Expiry Date: 2019-01-30T23:59:59.0Z
Registrar: Domains.COOP
Registrar IANA ID: 465
Domain Status: ok https://icann.org/epp#ok
Registry Registrant ID: C18209722-CNIC
Registrant Name: Jeff Snyder
Registrant Organization: People's Food Cooperative
Registrant Street:
Registrant City: Ann Arbor
Registrant State/Province: Michigan
Registrant Postal Code: 48104-1404
Registrant Country: US
Registrant Phone: +1.7347690095
Registrant Fax: +1.7347690150
Registrant Email: 
Registry Admin ID: C18209725-CNIC
Admin Name: Kevin Sharp
Admin Organization: People's Food Cooperative
Admin Street:
Admin City: Ann Arbor
Admin State/Province: Michigan
Admin Postal Code: 48104-1404
Admin Country: US
Admin Phone: +1.7347690095
Admin Fax: +1.7347690150
Admin Email: 
Registry Tech ID: C18209722-CNIC
Tech Name: Jeff Snyder
Tech Organization: People's Food Cooperative
Tech Street:
Tech City: Ann Arbor
Tech State/Province: Michigan
Tech Postal Code: 48104-1404
Tech Country: US
Tech Phone: +1.7347690095
Tech Fax: +1.7347690150
Tech Email: 
Name Server: NS3.A2HOSTING.COM
Name Server: NS4.A2HOSTING.COM
DNSSEC: unsigned
Registry Billing ID: C18209728-CNIC
Billing Name: Kristina Weber
Billing Organization: People's Food Cooperative
Billing Street:
Billing City: Ann Arbor
Billing State/Province: Michigan
Billing Postal Code: 48104-1404
Billing Country: US
Billing Phone: +1.7347690095
Billing Fax: +1.7347690150
Billing Email: 
Registrar Abuse Contact Email: 
Registrar Abuse Contact Phone: +44.1865403136
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2017-04-30T21:54:52.0Z <<<
For more information on Whois status codes, please visit https://icann.org/epp
IMPORTANT NOTE: The format of WHOIS records changed on March 1, 2017.
For more information, please visit:
https://www.centralnic.com/company/news/2016/changes-to-whois
This whois service is provided by CentralNic Ltd and only contains
information pertaining to Internet domain names registered by our
our customers. By using this service you are agreeing (1) not to use any
information presented here for any purpose other than determining
ownership of domain names, (2) not to store or reproduce this data in
any way, (3) not to use any high-volume, automated, electronic processes
to obtain data from this service. Abuse of this service is monitored and
actions in contravention of these terms will result in being permanently
blacklisted. All data is (c) CentralNic Ltd https://www.centralnic.com/
Access to the whois service is rate limited. For more information, please
see https://registrar-console.centralnic.com/pub/whois_guidance.