Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
---|---|---|
Meta title | Home | NZ Transport Agency | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 27 characters long. |
Description | Delivers transport solutions for New Zealand on behalf of the government. Information on tolls, roads and rail, commercial driving, safety, walking, cycling and public transport and planning and investment. | This meta description is 206 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
Site speed | Around 0.818 seconds | The website load speed is rather good. |
Alexa global rank | 40882, as last checked | According to Alexa and the Global rank, the site is quite well known. |
Quantcast | Current rank, according to our database, is at 283782 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
Links on homepage | Around 59 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 1624 | Such a great number of backlinks! |
HTML size | 24.8KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
Website host server overview | Server status: online. Server IP address for this website is 103.28.250.196. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
---|---|---|
Related categories | Regional Oceania New Zealand Government Agencies and Departments |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | aa.co.nz paymarkclick.co.nz metservice.com nzpost.co.nz trademe.co.nz |
These websites fall into the same categories as nzta.govt.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
---|---|---|
Approximate time on site | 4:18 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 133874200 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: nginx Date: Thu, 22 Jun 2017 14:07:39 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Cache-Control: max-age=300, must-revalidate, no-transform X-Frame-Options: SAMEORIGIN X-UA-Compatible: IE=edge X-XSS-Protection: 1; mode=block X-Content-Type-Options: nosniff Pragma: Vary: Cookie,X-Forwarded-Protocol,Accept-Language,Accept-Encoding Last-Modified: Wed, 17 May 2017 02:50:11 GMT Expires: Thu, 22 Jun 2017 14:12:39 GMT X-Varnish: 158210787 Age: 0 Via: 1.1 varnish-v4 ETag: W/54265c7ebd0e5a71202ef117a87ee808cafedbc7 Accept-Ranges: bytes Set-Cookie: visid_incap_508956=VK1zosU3T9a1OIBNrlqfqyrPS1kAAAAAQUIPAAAAAAD1LehejL2imX4R6G2BHNqO; expires=Fri, 22 Jun 2018 08:54:22 GMT; path=/; Domain=.nzta.govt.nz Set-Cookie: incap_ses_501_508956=E3G7b0rC0V0DqPeZPOnzBivPS1kAAAAAUhbI4RkVkl+POK0KF7ycuQ==; path=/; Domain=.nzta.govt.nz Set-Cookie: ___utmvmyRuDLoR=zCBcfZActFJ; path=/; Max-Age=900 Set-Cookie: ___utmvayRuDLoR=ymJLQOV; path=/; Max-Age=900 Set-Cookie: ___utmvbyRuDLoR=JZX XOVOsalf: ntY; path=/; Max-Age=900 X-Iinfo: 10-56854934-56848555 PNNN RT(1498140458808 0) q(0 1 1 145) r(7 7) U4 X-CDN: Incapsula |
Now that you are hopefully done with nzta.govt.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for nzta.govt.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with nzta.govt.nz contains at least 923 entries: