Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Home - Merck-Gruppe | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 19 characters long. |
Description | Merck: Führend in Healthcare, Life Science and Performance Materials Merck ist ein führendes Wissenschafts- und Technologieunternehmen in den Bereichen Healthcare, Life Science und Performance Materials. | This meta description is 203 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | Pictures, Merck, Merck-Gruppe, Merck Millipore, Healthcare, Life Science, Performance Materials, Technologieunternehmen, Biopharma, Selbstmedikation, Allergopharma, Wissenschaftsunternehmen | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 5.5413 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 787275, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 131 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 944 | A good amount of backlinks. |
HTML size | 42.7KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 2.20.189.202. | Hosting is provided by a respected company. Server located in the city of Darmstadt, Hesse, Germany. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Related categories | Business Biotechnology and Pharmaceuticals Pharmaceuticals Wholesale and Distribution World Deutsch Wirtschaft Chemie World Deutsch Regional Europa Deutschland Hessen Städte und Gemeinden D Darmstadt Wirtschaft |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | merckgroup.com emdgroup.com merck.co.in merckserono.com merck.co.uk |
These websites fall into the same categories as merck.de, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 1:55 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK X-Cocoon-Version: 2.2.0 Last-Modified: Thu, 25 May 2017 21:19:55 GMT Content-Type: text/html;charset=utf-8 Content-Length: 42616 Date: Thu, 25 May 2017 21:19:14 GMT Connection: keep-alive Set-Cookie: JSESSIONID=0D12BE9A48250DD6FB263E5FC4835A50; Path=/ Set-Cookie: TAFSessionId=tridion_cf14bdfd-aca7-4a6e-a7cc-5f3d774745a4; HttpOnly Set-Cookie: TAFTrackingId=tridion_0443d273-1b13-4123-ae05-6f4a0ab4e175; Expires=Fri, 01-Jan-2100 00:00:00 GMT; HttpOnly Set-Cookie: TAFSessionId=tridion_25644131-fcf3-4038-b52a-874ebb85fab0; HttpOnly Set-Cookie: TAFTrackingId=tridion_95a084d6-51a5-40b3-80c1-6c3bd519e42b; Expires=Fri, 01-Jan-2100 00:00:00 GMT; HttpOnly |
WHOIS |
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Domain: merck.de Nserver: igngate.merck.de 85.238.134.5 Nserver: inetgate.merck.de 155.250.129.1 Nserver: wingate.merck.de 155.250.128.1 Status: connect Changed: 2017-03-22T12:04:38+01:00 [Tech-C] Type: PERSON Name: Merck KGaA Web Administration Organisation: Merck KGaA Address: Frankfurter Str. 250 PostalCode: 64293 City: Darmstadt CountryCode: DE Phone: +49-6151722964 Fax: +49-615172912964 Email: Changed: 2017-02-06T09:55:11+01:00 [Zone-C] Type: PERSON Name: Billing Department BrandShelter Organisation: Key-Systems GmbH Address: Im Oberen Werk 1 PostalCode: 66386 City: Sankt Ingbert CountryCode: DE Phone: +49-68949396850 Fax: +49-68949396851 Email: Changed: 2016-05-18T09:08:59+02:00 |
Now that you are hopefully done with merck.de, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for merck.de. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with merck.de contains at least 1157 entries: