Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Lighting Plus - Design expertise in every store | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 47 characters long. |
| Description | Lighting Plus have New Zealand's best range of Lighting & Lamps. Bring your home to life with contemporary pendants, ceiling buttons & fabric shades. | This meta description is 149 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | Lights, lighting, lamps, interior lighting, exterior lighting, home lighting, house lighting, led lighting, LED lights, solar light, bathroom lighting, ceiling lighting, ceiling lights, downlights, fairy lights, floor lamp, fluorescent lighting, fluorescent lights, garden lighting, garden lights, halogen lights, halogen lights, hanging lights, lighting suppliers, lamp shade, lamp shades, lanterns, Light Fixtures, Lighting Direct, lighting fixtures, lighting store, lighting suppliers, low voltage lighting, outdoor lighting, outdoor lights, pendant lights, recessed light, recessed lighting, security lights, solar lights, Spot lights, spotlights, Table lamps, Wall light, Wall lights, light, | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 2.5751 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 937391, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 42 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 45 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 15.2KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 112.109.65.51. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Business and Industry Shopping > Furniture Shopping > Home and Garden Finance > Financial Management |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | lightingdirect.co.nz eurotechlighting.co.nz light.co.nz nzlightingltd.co.nz accentlighting.co.nz |
These websites fall into the same categories as lightingplus.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
| Possibly visited | hugolighting.co.nz popmotif.com blog.constellation.com freedomfurniture.co.nz threebirdsrenovations.com |
The people that visit lightingplus.co.nz also seem to have a marked interest in these websites. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate traffic per month | 37.76K | Without taking the target audience context into account, we'd say the website's not that popular. We do urge you to make your own conclusions, though. |
| Delta of monthly traffic | -57.25% | Visitor amount has decreased somewhat over the past month when compared to the month before that. |
| Approximate time on site | 4:19 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
| lightingplus.co.nz Visitor Bounce Rate | 13.48% | A alrge portion of visitors find what they are looking for on this website. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Server: nginx Date: Wed, 28 Jun 2017 19:16:56 GMT Content-Type: text/html; charset=utf-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache Set-Cookie: mobile=m; expires=Wed, 28-Jun-2017 19:26:56 GMT; path=/; domain=.lightingplus.co.nz Set-Cookie: PHPSESSID=1j8l17cnd2mhp4v9nle5vcfrp3; path=/ Set-Cookie: currency=NZD; expires=Fri, 28-Jul-2017 19:16:56 GMT; path=/ Set-Cookie: currencyid=1; expires=Fri, 28-Jul-2017 19:16:56 GMT; path=/ Set-Cookie: countrycode=NZ; expires=Fri, 28-Jul-2017 19:16:56 GMT; path=/ Set-Cookie: cartid=14480025; expires=Thu, 29-Jun-2017 19:16:56 GMT; path=/ Set-Cookie: currency=NZD; expires=Fri, 28-Jul-2017 19:16:56 GMT; path=/ Set-Cookie: currencyid=1; expires=Fri, 28-Jul-2017 19:16:56 GMT; path=/ Set-Cookie: countrycode=NZ; expires=Fri, 28-Jul-2017 19:16:56 GMT; path=/ Set-Cookie: cartid=14480025; expires=Thu, 29-Jun-2017 19:16:56 GMT; path=/ Set-Cookie: introViewed=1; expires=Fri, 28-Jul-2017 19:16:56 GMT Vary: Accept-Encoding,User-Agent X-Powered-By: PleskLin |
| WHOIS |
|---|
version: 7.40 query_datetime: 2017-07-04T23:04:08+12:00 domain_name: lightingplus.co.nz query_status: 200 Active domain_dateregistered: 2000-09-22T15:06:26+12:00 domain_datebilleduntil: 2017-09-22T14:52:09+12:00 domain_datelastmodified: 2016-07-27T12:10:10+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: 1st Domains registrar_address1: P O Box 1520 registrar_address2: Christchurch Mail Centre registrar_city: Christchurch registrar_province: Canterbury registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 962-9520 registrar_fax: +64 3 962-9513 registrar_email: registrant_contact_name: LIGHTING PLUS LTD registrant_contact_address1: 21 Sir William Ave registrant_contact_address2: East Tamaki registrant_contact_city: Auckland registrant_contact_postalcode: 2013 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 2468026 registrant_contact_fax: +64 9 2713060 registrant_contact_email: admin_contact_name: David Barlow admin_contact_address1: 9 Tower Hill admin_contact_address2: Manly admin_contact_city: Auckland admin_contact_postalcode: 0930 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 2713050 admin_contact_email: technical_contact_name: CLEAR Net Registrar technical_contact_address1: Private Bag 92143 technical_contact_city: Auckland technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 9125127 technical_contact_fax: +64 9 9165994 technical_contact_email: ns_name_01: ns1.1stdomains.net.nz ns_name_02: ns2.1stdomains.net.nz |
Now that you are hopefully done with lightingplus.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for lightingplus.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with lightingplus.co.nz contains at least 1220 entries: