Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Identity Home - Womens Fashion with a difference - Identity | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 59 characters long. |
| Description | Identity is an established and popular women's fashion clothing chain with 16 stores across New Zealand and and with a web store presence in New Zealand and Australia. From the boardroom to the boardwalk, from work to restaurant, Identity stocks labels such as Verge, Gabriella, Fifilles, Vassalli, S-Twelve, Sunlight and MacJays. Identity fashion is about what suits you, your lifestyle and your personality! | This meta description is 417 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | Verge, fashion, designer, fashion, verge clothing, womens fashion, identity nz, identity clothing nz, verge clothing nz, identity | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 3.3207 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 5376772, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 80 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 8 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 34.7KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 202.89.32.181. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | identity.co.za identity-menswear.com blackstoneclothing.co.nz ilovelibertine.com identity-youth.org |
These websites fall into the same categories as identity.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 3:05 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Length: 35455 Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.0 Set-Cookie: ASP.NET_SessionId=0mnc0rb2nijcgtrdq5xszon5; path=/; HttpOnly X-AspNet-Version: 4.0.30319 Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly Set-Cookie: ShoppingCartId=iqhUoENRs5rQZUwy+TZEzqtBEJoqpZgzzsbqPpbBRAg=; expires=Mon, 29-May-2017 22:54:44 GMT; path=/; HttpOnly X-Powered-By: ASP.NET server: sol-web-nz1 Date: Mon, 29 May 2017 21:54:43 GMT |
| WHOIS |
|---|
version: 8.0 query_datetime: 2017-07-10T15:19:01+12:00 domain_name: identity.co.nz query_status: 200 Active domain_dateregistered: 2002-05-08T07:59:00+12:00 domain_datebilleduntil: 2018-05-08T07:59:00+12:00 domain_datelastmodified: 2017-06-28T11:46:03+12:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a DiscountDomains registrar_address1: PO Box 302829 registrar_address2: North Harbour registrar_city: Auckland registrar_postalcode: 0751 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 3 9619550 registrar_fax: +64 3 3516705 registrar_email: registrant_contact_name: OneNet Limited registrant_contact_address1: 17b Towai St registrant_contact_address2: St. Heliers registrant_contact_city: Auckland registrant_contact_province: Auckland registrant_contact_postalcode: 1071 registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 21 725691 registrant_contact_email: admin_contact_name: OneNet Limited admin_contact_address1: 161-163 Jervois Road admin_contact_address2: Herne Ba admin_contact_city: Auckland admin_contact_postalcode: 1011 admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 9 3767610 admin_contact_fax: +64 9 3767611 admin_contact_email: technical_contact_name: OneNet Limited technical_contact_address1: 161-163 Jervois Road technical_contact_address2: Herne Ba technical_contact_city: Auckland technical_contact_postalcode: 1011 technical_contact_country: NZ (NEW ZEALAND) technical_contact_phone: +64 9 3767610 technical_contact_fax: +64 9 3767611 technical_contact_email: ns_name_01: ns1.onenet.co.nz ns_name_02: ns2.onenet.co.nz |
Now that you are hopefully done with identity.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for identity.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with identity.co.nz contains at least 1162 entries: