Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Hull Lighting - One of the North's Leading Lighting Shops | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 57 characters long. |
| Description | Online catalogue of ex stock decorative lighting for domestic and commercial interiors. | This meta description is 87 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 1.4696 seconds | The website load speed is rather good. |
| Alexa global rank | 4127219, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 427 links | This looks... a little suspicious, to be honest. |
| Backlinks amount | Approximately 1 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 89.6KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 70.37.229.192. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Europe United Kingdom England East Riding of Yorkshire Kingston Upon Hull Business and Economy Shopping Home and Garden |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | wtlighting.co.uk thelighting-company.co.uk litespot.co.uk scotlightdirect.co.uk onlinelighting.co.uk |
These websites fall into the same categories as hull-lightingonline.co.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 0:58 | This is a very good metric, as it allows to see if visitors find what they are looking for on a website and are interested in the content. In this particular case, the results are not great. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; Charset=UTF-8 Server: Microsoft-IIS/8.5 Set-Cookie: vsettings=; expires=Sun, 11-Nov-2018 08:00:00 GMT; path=/ Set-Cookie: ASPSESSIONIDAQBSRBDC=PKBLNCCCFJIENKPIDKECEPEJ; path=/ X-Powered-By: ASP.NET Date: Thu, 16 Nov 2017 08:44:30 GMT Content-Length: 91348 |
| WHOIS |
|---|
Domain name: hull-lightingonline.co.uk Registrant: hull lighting Registrant type: Unknown Registrant's address: 10 Chapel Lane Hull England HU1 1SB United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 26-Sep-2014 Registrar: 123-Reg Limited t/a 123-reg [Tag = 123-REG] URL: http://www.123-reg.co.uk Relevant dates: Registered on: 22-Aug-2011 Expiry date: 22-Aug-2020 Last updated: 14-Sep-2015 Registration status: Registered until expiry date. Name servers: ns1.volusion.com ns2.volusion.com ns3.volusion.com ns4.volusion.com WHOIS lookup made at 23:37:29 30-Jan-2018 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2018. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with hull-lightingonline.co.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for hull-lightingonline.co.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with hull-lightingonline.co.uk contains at least 1428 entries: