Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | The Scottish Government - Home Page | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 35 characters long. |
| Description | Home page for site Scottish Government | This meta description is 38 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | scottish government, devolved parliament, scottish executive, civil service scotland, first minister, nsw-whqylju8banet5g9k9olzvxdrp1t4ezavh8gpxmo-bgszybiuns0rfa-j33429ouwho3sri-7w37wrrre5cwxix7oi-larquhf3lz9-vama9t45r1-8mtzbyfzjy78ub | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 0.753 seconds | The website load speed is rather good. |
| Alexa global rank | 60320, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Links on homepage | Around 55 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 2557 | Such a great number of backlinks! |
| HTML size | 13.7KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 134.19.161.249. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Business and Industry Computer and Electronics > Software Health > Dentistry Law and Government > Government |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | parliament.scot edinburgh.gov.uk heraldscotland.com glasgow.gov.uk scot.nhs.uk |
These websites fall into the same categories as gov.scot, more or less. By extension, they compete with the analysed website for the same target audience. |
| Possibly visited | scottishdental.org shaap.org.uk collections.internetmemory.org sigbi.org demo.scholar.hw.ac.uk |
The people that visit gov.scot also seem to have a marked interest in these websites. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate traffic per month | 725.95K | The numbers are high - the website's impressively popular. |
| Delta of monthly traffic | +10.34% | The traffic has grown over the last month. |
| Approximate time on site | 2:12 | Pretty good for an average time spent, wouldn't you say? |
| gov.scot Visitor Bounce Rate | 57.14% | This is the final search stop for a lot of visitors. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 Date: Mon, 12 Jun 2017 02:59:45 GMT Content-Length: 13893 |
| WHOIS |
|---|
No whois server is known for this kind of object. |
Now that you are hopefully done with gov.scot, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for gov.scot. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with gov.scot contains at least 1120 entries: