Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Home | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 4 characters long. |
Description | A New Zealand dairy co-operative which includes its dairy marketing company, milk collection and processing company, and the New Zealand Dairy Board. The website offers facts about the co-operative, its history, a monthly newsletter and information for shareholders. | This meta description is 266 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
Site speed | Around 1.9186 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 210749, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Quantcast | Current rank, according to our database, is at 206172 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
Links on homepage | Around 79 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 564 | A good amount of backlinks. |
HTML size | 65.3KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 52.64.80.236. | Hosting is provided by a respected company. Server located in the city of Hamilton, Waikato, New Zealand. |
Main domain information | Registered on: : 2000-06-16T22:21: | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. The website domain address is currently registered at MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Related categories | Business Agriculture and Forestry Livestock Cattle Dairy Cooperatives Regional Oceania New Zealand Business and Economy Animals |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | nzdairies.com nzfarmsource.co.nz globaldairytrade.info anchor.co.nz fonterrafoodservices.com.au |
These websites fall into the same categories as fonterra.com, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 2:57 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 136469885 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Accept-Ranges: bytes Cache-Control: max-age=3600, public Cache-control: no-cache="set-cookie" Content-Type: text/html; charset=UTF-8 Date: Thu, 30 Nov 2017 18:48:30 GMT ETag: "104ae-55f30fa54d8ed" Last-Modified: Thu, 30 Nov 2017 10:47:26 GMT Server: Apache/2.4.6 (Red Hat Enterprise Linux) Communique/4.1.12 Set-Cookie: AWSELB=ABF1D9F70A6C70A049B588A4ECA6F1CE54AD755A1C39DB758B2DCE440459B7CC4C171BE2D267F284B1A6EC9E9F272E520F27FA8527C9720AFC7303394CD9AC6BD2CB844988;PATH=/;MAX-AGE=900 Vary: Accept-Encoding,User-Agent X-Frame-Options: SAMEORIGIN Content-Length: 66734 Connection: keep-alive |
WHOIS |
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Whois Server Version 2.0 Domain names in the .com and .net domains can now be registered with many different competing registrars. Go to http://www.internic.net for detailed information. Domain Name: FONTERRA.COM Registrar: MELBOURNE IT, LTD. D/B/A INTERNET NAMES WORLDWIDE Sponsoring Registrar IANA ID: 13 Whois Server: whois.melbourneit.com Referral URL: http://www.melbourneit.com.au Name Server: DNS1.CLEAR.NET.NZ Name Server: DNS2.CLEAR.NET.NZ Status: ok https://icann.org/epp#ok Updated Date: 16-jun-2016 Creation Date: 16-jun-2000 Expiration Date: 16-jun-2018 >>> Last update of whois database: Mon, 01 May 2017 06:37:35 GMT <<< For more information on Whois status codes, please visit https://icann.org/epp NOTICE: The expiration date displayed in this record is the date the registrar's sponsorship of the domain name registration in the registry is currently set to expire. This date does not necessarily reflect the expiration date of the domain name registrant's agreement with the sponsoring registrar. Users may consult the sponsoring registrar's Whois database to view the registrar's reported date of expiration for this registration. TERMS OF USE: You are not authorized to access or query our Whois database through the use of electronic processes that are high-volume and automated except as reasonably necessary to register domain names or modify existing registrations; the Data in VeriSign Global Registry Services' ("VeriSign") Whois database is provided by VeriSign for information purposes only, and to assist persons in obtaining information about or related to a domain name registration record. VeriSign does not guarantee its accuracy. By submitting a Whois query, you agree to abide by the following terms of use: You agree that you may use this Data only for lawful purposes and that under no circumstances will you use this Data to: (1) allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via e-mail, telephone, or facsimile; or (2) enable high volume, automated, electronic processes that apply to VeriSign (or its computer systems). The compilation, repackaging, dissemination or other use of this Data is expressly prohibited without the prior written consent of VeriSign. You agree not to use electronic processes that are automated and high-volume to access or query the Whois database except as reasonably necessary to register domain names or modify existing registrations. VeriSign reserves the right to restrict your access to the Whois database in its sole discretion to ensure operational stability. VeriSign may restrict or terminate your access to the Whois database for failure to abide by these terms of use. VeriSign reserves the right to modify these terms at any time. The Registry database contains ONLY .COM, .NET, .EDU domains and Registrars. Domain Name: fonterra.com Registry Domain ID: 29391335_DOMAIN_COM-VRSN Registrar WHOIS Server: whois.melbourneit.com Registrar URL: http://www.melbourneit.com.au Updated Date: 2016-06-16T13:35:08Z Creation Date: 2000-06-16T22:21:09Z Registrar Registration Expiration Date: 2018-06-16T14:00:00Z Registrar: Melbourne IT Ltd Registrar IANA ID: 13 Registrar Abuse Contact Email: Registrar Abuse Contact Phone: +61.386242300 Domain Status: ok Registry Registrant ID: Registrant Name: Fonterra TM Limited Registrant Organization: Registrant Street: PO Box 949 Registrant City: Wellington Registrant State/Province: Wellington Registrant Postal Code: n/a Registrant Country: NZ Registrant Phone: +64.44798278 Registrant Phone Ext: Registrant Fax: Registrant Fax Ext: Registrant Email: Registry Admin ID: Admin Name: Fonterra TM Limited Admin Organization: Admin Street: PO Box 949 Admin City: Wellington Admin State/Province: Wellington Admin Postal Code: n/a Admin Country: NZ Admin Phone: +64.44798278 Admin Phone Ext: Admin Fax: Admin Fax Ext: Admin Email: Registry Tech ID: Tech Name: Fonterra Information Services - Infrastructure Tech Organization: Tech Street: Private Bag 92032, Fonterra Centre, 9 Princes Street Tech City: Auckland Tech State/Province: Auckland Tech Postal Code: n/a Tech Country: NZ Tech Phone: +64.93749691 Tech Phone Ext: Tech Fax: Tech Fax Ext: Tech Email: is. Name Server: DNS1.CLEAR.NET.NZ Name Server: DNS2.CLEAR.NET.NZ DNSSEC: unsigned URL of the ICANN WHOIS Data Problem Reporting System: http://wdrprs.internic.net >>> Last update of WHOIS database: 2017-05-01T06:18:54Z |
Now that you are hopefully done with fonterra.com, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for fonterra.com. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with fonterra.com contains at least 1272 entries: