Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Esswex Hobbies | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 14 characters long. |
Description | Esswex Hobbies is one of the oldest hobby shops in South Africa. We have been providing expert service in the hobby industry for the past 35 years from the same premises at Northclff Corner. We stock an extensive range of hobby items including a full range of paints and finishing materials. Among the many items that sell we stock a comprehensive range of plastic models, wooden boats, radio controlled cars, trucks, aircraft, helicopters, batteries, chargers, paints, model trains and accessories and much more. | This meta description is 513 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | esswex hobbies, hobby shops in south africa, hobby shops johannesburg, plastic models in johannesburg, plastic models, radio control models, rc cars and trucks, rc planes, rc helicopters, rc helis, rc car fuel, rc car spares, tamiya, hpi traxxas, revell, airfix, airfix models, model trains, hornby, fleischmann, roco, hasegawa, hobby boss, rc choppers, trains, faller, building kits, railway models, model railways, model train buildings, train track, peco, scenery building kits, warhammer, 40k warhammer 40k, magic, magic cards, mtg, fnm, friday night magic, model tools, model building tools, wooden boats, wooden boat kits, guillows,, puzzles, rc cars, jigsaws, jigsaw puzzles, 3d puzzles, humbrol, scalextric, scalectric, scale electric, die cast models, die cast cars, die cats airplanes, die cast aircraft, flight simulators, | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 2.5041 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 1785724, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 84 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 11 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
HTML size | 28.8KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 192.185.52.151. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Alternative websites | mdfmodels.co.za hobbyspecialists.co.za hobbiesonline.co.za aviationshop.co.za thescalemodeller.co.za |
These websites fall into the same categories as esswex.co.za, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 6:40 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: nginx/1.12.0 Date: Mon, 22 May 2017 09:03:41 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Pragma: no-cache P3P: CP="NON CUR ADMa DEVa CONi OUR DELa BUS PHY ONL UNI PUR COM NAV DEM STA" Set-Cookie: CZSESSID=1b8f07be57f30d6322ad2caa5e83bc6d; path=/ Set-Cookie: HTTP_URL=c919db1ba42d2c870b16d47b15849025; expires=Mon, 22-May-2017 09:03:40 GMT Set-Cookie: CZSESSID=1b8f07be57f30d6322ad2caa5e83bc6d; path=/ Set-Cookie: CZSESSID=c848c3fec1fec676d1da40876246d5f8; path=/ Set-Cookie: avactis_visitor_id=20c21edf293e28cc3c132ba4a3c18e5f; expires=Sun, 20-Aug-2017 09:03:40 GMT; path=/ Vary: Accept-Encoding |
WHOIS |
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Please go away for 60 Seconds |
Now that you are hopefully done with esswex.co.za, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for esswex.co.za. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with esswex.co.za contains at least 1210 entries: