Site Speed Optimization
Insights

Website Evaluation and Review In-Depth

If the basic information we presented you with above is not enough, get ready to dive in much deeper!

embed.ly In-Depth

Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.

embed.ly Traffic Overview

Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.

Website speed analysis

• The website load in around 1.805 seconds. Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible.
• The page HTML weighs approximately 110.5 kilobytes. Such an amount is nothing to worry about.
• The homepage of the website contains at least 37 images. Such an amount can be considered spot on and should not impact the load speed of the website in any negative way.
• Around 65 server requests have been made before the webpage was fully loaded. For the sake of users and ranking in search results, we hope this gets improved soon. Succife to say, we are not too enthusiastic about such a high number of server requests.

Detailed Alexa rank overview

ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.

• Among all the websites ranked on Alexa, embed.ly takes up 55699 place. This information was retrieved on 2018-01-15.
• The best rank given to this website was 19850, given on 2016-02-02.
• Over the last 90 days or so, the rank has changed by -118.
• On the other hand, the worst rank this website was given is 110954 on 2018-01-10.
• The average rank, month after month, is around 35155 for embed.ly.
• In United States, where is the main target audience of the website, it ranks in 21397 place.

QUANTCAST ranking up close

QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 25209034 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.

• From what we know, embed.ly takes up 6369 place in terms of traffic among all the other indexed websites, according to Quantcast. This rank was retrieved on 2015-02-05.
• The all-time best rank of 6289 was recorded on 2015-01-19 by Quantcast.
• As for the worst position of 103432, this dark day was on 2014-08-08.

Host Server Details

Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.

• Server IP for this website is 52.6.46.142.
• The physical location of the server itself is in Ashburn, Virginia, United States. Location zip code is 20147.
• Server status: online.

WHOIS and HTTP header

What follows is certainly very geeky, but informative for the knowing. Dig in:

HTTP/1.1 200 OK
Server: openresty
Date: Wed, 20 Dec 2017 00:34:15 GMT
Content-Type: text/html; charset=utf-8
Content-Length: 113118
Connection: keep-alive
Content-Security-Policy: default-src 'self'; connect-src https://localhost https://*.instapaper.com https://*.stripe.com https://getpocket.com https://blog.embed.ly https://*.blog.embed.ly https://*.medium.com https://medium.com https://*.medium.com https://*.algolia.net https://cdn-static-1.medium.com https://dnqgz544uhbo8.cloudfront.net https://cdn-videos-1.medium.com https://cdn-audio-1.medium.com https://*.lightstep.com https://app.zencoder.com 'self'; font-src data: https://*.amazonaws.com https://*.medium.com https://glyph.medium.com https://medium.com https://*.gstatic.com https://dnqgz544uhbo8.cloudfront.net https://use.typekit.net https://cdn-static-1.medium.com 'self'; frame-src chromenull: https: webviewprogressproxy: medium: 'self'; img-src blob: data: https: 'self'; media-src https://*.cdn.vine.co https://d1fcbxp97j4nb2.cloudfront.net https://d262ilb51hltx0.cloudfront.net https://*.medium.com https://gomiro.medium.com https://miro.medium.com https://pbs.twimg.com 'self' blob:; object-src 'self'; script-src 'unsafe-eval' 'unsafe-inline' about: https: 'self'; style-src 'unsafe-inline' data: https: 'self'; report-uri https://csp.medium.com
X-Frame-Options: sameorigin
X-Content-Type-Options: nosniff
X-XSS-Protection: 1; mode=block
X-UA-Compatible: IE=edge, Chrome=1
X-Powered-By: Medium
X-Obvious-Tid: 1513730054243:835bed8cf85c
X-Obvious-Info: 32089-feaff5f,feaff5f3924
Link: <https://medium.com/humans.txt>; rel="humans"
Cache-Control: no-cache, no-store, max-age=0, must-revalidate
Expires: Thu, 09 Sep 1999 09:09:09 GMT
Pragma: no-cache
Set-Cookie: uid=lo_eDLfEF3wjWii; path=/; expires=Thu, 20 Dec 2018 00:34:14 GMT; secure; httponly
Set-Cookie: sid=1:YPIDTix0LIf4+rI4fSbNBAiHx5dJH7cr2LthneeKTnhzkTuHV0TURBW4yNOKrOTC; path=/; expires=Thu, 20 Dec 2018 00:34:14 GMT; secure; httponly
Tk: T

Registrant:
Embed.ly Inc
Embed.ly Inc
100 N Washington St #503
Boston
MA
US
Zip/Postal code: 02114
Phone: 4158919917

Domain Name:   embed.ly
Created: 2009-10-14 12:53:41
Updated: 2016-08-16 17:24:32
Expired: 2019-10-14 12:53:41
Domain servers in listed order:
ns-1857.awsdns-40.co.uk
ns-406.awsdns-50.com
ns-597.awsdns-10.net
ns-1278.awsdns-31.org
Domain Status: ACTIVE
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Whois information provided by:
LY Registry
whois.nic.ly
-For Whois usage policy please check:
http://whois.nic.ly/policy.php