Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Dwights Outdoors | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 16 characters long. |
| Description | Dwight's Outdoors, Your NZ Owned & Operated Family Camping Store. View our wide range of Camping, Clothing, Hiking & Accessories in store or online. | This meta description is 156 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | dwights, dwights tents, tents auckland, tents wellington, family tent, canvas tent, tents, tent, tents for sale, canvas tent, canvas tents, camping tents, camping tent, great outdoors tents, great outdoors tent, great outdoors tents nz, Macpac tents,4 man tent, tent for camping,2 person tent, outdoor tents, dome tent, family tent, 2 man tents, great outdoors executive tent, family camping tents, tent instructions, canvas tents for sale, cheap tents, buy tents,2 person tents, Fairydown tents, the great outdoors tents, coleman tent, coleman tents,1 person tent, hiking tent, family dome tent, 3 person tent, 1 man tent, coleman family dome, light tent, 2 man tent, camp tent, buy tent, one man tent, large tent, outdoor tent, frame tent, cabin tent, backpacking tent, dome tents, lightweight tent, family camping tent, expedition tent | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 4.5143 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 3864689, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 102 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 8 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 15.1KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 23.101.231.177. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Oceania New Zealand Business and Economy Shopping Outdoor Equipment |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | kiwicamping.co.nz tenttown.co.nz completeoutdoors.co.nz colemannz.co.nz equipoutdoors.co.nz |
These websites fall into the same categories as dwights.co.nz, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:60 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: private Content-Type: text/html; charset=utf-8 Server: Microsoft-IIS/8.5 X-AspNet-Version: 4.0.30319 Set-Cookie: variation=1; expires=Mon, 02-Jul-2018 23:31:19 GMT; path=/ Set-Cookie: promocode=; expires=Thu, 22-Jun-2017 23:31:19 GMT; path=/ Set-Cookie: InYaCart=; expires=Fri, 02-Mar-2018 23:31:19 GMT; path=/ Set-Cookie: CustomPrices=; expires=Fri, 02-Mar-2018 23:31:19 GMT; path=/ Date: Sun, 02 Jul 2017 11:31:19 GMT Content-Length: 15230 |
| WHOIS |
|---|
version: 8.0 query_datetime: 2017-07-13T09:27:41+12:00 domain_name: dwights.co.nz query_status: 200 Active domain_dateregistered: 1999-05-12T00:00:00+12:00 domain_datebilleduntil: 2017-10-12T00:00:00+13:00 domain_datelastmodified: 2016-10-12T02:24:30+13:00 domain_delegaterequested: yes domain_signed: no registrar_name: Umbrellar Limited t/a WebFarm registrar_address1: Level 2, 2 Devon St East registrar_address2: www.webfarm.co.nz registrar_city: New Plymouth registrar_postalcode: 4601 registrar_country: NZ (NEW ZEALAND) registrar_phone: +64 6 7572881 registrar_fax: +64 6 7572883 registrar_email: registrant_contact_name: Dwights Canvas Goods Ltd registrant_contact_address1: PO Box 40206 registrant_contact_city: Upper Hutt registrant_contact_country: NZ (NEW ZEALAND) registrant_contact_phone: +64 4 528 8245 registrant_contact_fax: +64 4 528 8248 registrant_contact_email: admin_contact_name: Ross Dwight admin_contact_address1: PO Box 40206 admin_contact_city: Upper Hutt admin_contact_country: NZ (NEW ZEALAND) admin_contact_phone: +64 4 528 8245 admin_contact_fax: +64 4 528 8248 admin_contact_email: technical_contact_name: WebFarm Ltd technical_contact_address1: Level 2, 2 Devon St East technical_contact_address2: New Plymouth, New Zealand technical_contact_phone: +64 6 757 2881 technical_contact_fax: +64 6 757 2883 technical_contact_email: ns_name_01: ns.freeparking.co.nz ns_name_02: ns2.freeparking.co.nz |
Now that you are hopefully done with dwights.co.nz, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for dwights.co.nz. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with dwights.co.nz contains at least 1224 entries: