Look through the key statistics analysis before diving in deeper into our report:
Parameter | Current result | Assessment |
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Meta title | Campbells Wines: Welcome to Campbells of Rutherglen | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 51 characters long. |
Description | Campbells Wines is a family owned winery established in 1870 and situated in the historic Rutherglen Wine Region in North East Victoria, Australia. Fourth generation brothers Malcolm (viticulturist) and Colin (winemaker) run the vineyards and winery. Campbells philosophy is to capture the full flavours of Rutherglen into wines of complexity and elegance. They are well known for their Bobbie Burns Shiraz, Barkly Durif and world famous Rutherglen Muscats and Tokays. Their Cellar Door is situated in a park setting beside the vineyards. Visitors can taste current releases including exclusive limited releases as well as a selection of rare aged wines. Regional food platters are available all day every day. | This meta description is 710 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
<meta> keywords | Rutherglen, Rutherglen wine region, Bobbie Burns Shiraz, North East Victoria, Wine, Australia, Australian, Shiraz Campbells, Shiraz, Bobbie Burns, Durif, Muscat, Tokay, Winery, Barkly, Cellar door, Albury, Corowa, Murray River, Wine tasting, Gourmet, Food and wine, Fortified, Wine sales | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
Site speed | Around 7.4242 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
Alexa global rank | 3199536, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
Links on homepage | Around 125 links | This is a well-judged amount of links for a homepage. |
Backlinks amount | Approximately 57 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
HTML size | 110.4KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
Website host server overview | Server status: online. Server IP address for this website is 13.54.229.151. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
Parameter | Current result | Assessment |
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Related categories | Recreation Food Drink Wine Australia Victoria Regional Oceania Australia Victoria Localities R Rutherglen Business and Economy Wineries |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
Alternative websites | stantonandkilleenwines.com.au explorerutherglen.com.au winemakers.com.au pfeifferwinesrutherglen.com.au rutherglenestates.com.au |
These websites fall into the same categories as campbellswines.com.au, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
Parameter | Current result | Assessment |
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Approximate time on site | 7:18 | Wow, that's a great average result! The website must have some incredible content to keep visitors occupied. |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
Header detail |
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HTTP/1.1 200 OK Server: nginx/1.10.3 (Ubuntu) Date: Tue, 14 Nov 2017 22:27:01 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Set-Cookie: wp_automatewoo_visitor_f776f19d3ad07fe4c1760936c01d34a9=u23w5Oc7wotFscEroicoUTYyI4xO3FRz; expires=Thu, 14-Nov-2019 22:27:01 GMT; Max-Age=63072000; path=/ Set-Cookie: wp_automatewoo_session_started=1; path=/ Link: <https://www.campbellswines.com.au/wp-json/>; rel="https://api.w.org/" Link: <https://www.campbellswines.com.au/>; rel=shortlink Set-Cookie: wp_automatewoo_session_started=1; path=/ X-Frame-Options: SAMEORIGIN X-Content-Type-Options: nosniff |
Now that you are hopefully done with campbellswines.com.au, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for campbellswines.com.au. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with campbellswines.com.au contains at least 1310 entries: