Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Car Insurance | Home Insurance | Business Insurance | Health Insurance | Wealth, pensions and more | AXA UK | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 107 characters long. |
| Description | Offers wide range of insurance products. Includes help and advice, office addresses, history and company profile. | This meta description is 113 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| Site speed | Around 0.915 seconds | The website load speed is rather good. |
| Alexa global rank | 118715, as last checked | According to Alexa and the Global rank, the site is quite well known. |
| Quantcast | Current rank, according to our database, is at 278150 | Quantcast does not rank this website very high, which should in theory mean it's not that popular. Having said that, popularity is context-dependant, so take this with a grain of salt. |
| Links on homepage | Around 110 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 486 | A good amount of backlinks. |
| HTML size | 57.1KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 52.222.171.106. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
| Main domain information | Registered on: before Aug-1996 bef | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. The website domain address is currently registered at Markmonitor Inc. t/a MarkMonitor Inc. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Related categories | Regional Europe United Kingdom Business and Economy Financial Services Insurance |
The website falls into one or all of these categories, and, obviously, these are the areas of interest for the target audience. |
| Alternative websites | axainsurance.com axappphealthcare.co.uk comparethemarket.com directlineforbusiness.co.uk hiscox.co.uk |
These websites fall into the same categories as axa.co.uk, more or less. By extension, they compete with the analysed website for the same target audience. |
Website safety – both in terms of malicious actions as well as of the content itself – is a key factor that should not be underestimated. With not only viruses, but also harmful and hateful articles and opinions aplenty, it's important to protect our computers and friends and family from any harm.
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:14 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 18924222 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Content-Type: text/html; charset=utf-8 Content-Length: 58298 Connection: keep-alive Cache-Control: private Cache-control: no-cache="set-cookie" Date: Fri, 04 Aug 2017 22:53:19 GMT Server: Microsoft-IIS/8.5 Set-Cookie: EktGUID=0048bda8-57c9-4c89-8757-0e524ba00593; expires=Sat, 04-Aug-2018 22:53:19 GMT; path=/; HttpOnly Set-Cookie: EkAnalytics=0; expires=Sat, 04-Aug-2018 22:53:19 GMT; path=/; HttpOnly Set-Cookie: ASP.NET_SessionId=lkz1mneml4xwkgpm0ykkbqrd; path=/; HttpOnly Set-Cookie: .ASPXAUTH=; expires=Fri, 04-Aug-2017 22:53:19 GMT; path=/ Set-Cookie: ecmSecure=; expires=Fri, 04-Aug-2017 22:53:19 GMT; path=/ Set-Cookie: ecm=bi8dzIjrgTqzeXjC82dO8tzTVMxrfYa987n1-vj0wGNRCZH9SLKzCpf1wKaBXgvLH80EqiA0J0FyDtMR5OcIMQ7lBfsglj2pBt8F25amP4nO8wqkHjYXBqlJKwfvZbtV11HlW8TPRWx1SlTZTqWVEJfRgf7Wo-Nw5NdV9wZ3LKYKpZPVNhgJ7wTNbz3XOwAEa0fY_B1nHgNBUvR_0hf19Cs4hXuiowbNlNnBUonBttlAmFxh2xR2AtPxr4y1_2qN9g2OsdpLVZFW-Sg6066IumAzGK_OdpWXPt5YgpYWP-fQDH9r6vDyz0kiKpkEfI1Xx1qrreorQ_f0c825C9v5m0mVNZ30Qf7W7mAdzTn89M0jYHHf8A2E0oH2LzyA6MN3SqcSGk09hmjxNpORi-qHF9uIAg3DYSiO8hbfw_GkJvQ1; expires=Fri, 04-Aug-2017 22:53:19 GMT; path=/; HttpOnly Set-Cookie: AWSELB=3545F3BB1E9F7A55A28DB6974ED80BD241647EEE6FC6E9AA59842B7545A7D27778B95332CDB0A1F3ED05B8678469F974512A9A91FBD31C82A0C2B38CD0864B0379C73730B7;PATH=/ X-AspNet-Version: 4.0.30319 X-FORWARDED-FOR: REMOTE_ADDR X-Powered-By: ASP.NET X-Cache: Miss from cloudfront Via: 1.1 0176a7920fd558900dd5f893f79acb9e.cloudfront.net (CloudFront) X-Amz-Cf-Id: N80Y6-abkfVaXgU9RRz8uaSxsJIsNA_5Q2F0JBm5oEpvZzEjEkmY1Q== |
| WHOIS |
|---|
Domain name: axa.co.uk Registrant: AXA Insurance UK plc. Registrant type: UK Public Limited Company, (Company number: 78950) Registrant's address: 5 Old Broad St London London EC2N 1AD United Kingdom Data validation: Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012 Registrar: Markmonitor Inc. t/a MarkMonitor Inc. [Tag = MARKMONITOR] URL: http://www.markmonitor.com Relevant dates: Registered on: before Aug-1996 Expiry date: 09-Jun-2019 Last updated: 08-May-2017 Registration status: Registered until expiry date. Name servers: ns11.axa.co.uk 163.156.213.35 ns4.axa.co.uk 163.156.193.33 WHOIS lookup made at 14:54:26 10-May-2017 -- This WHOIS information is provided for free by Nominet UK the central registry for .uk domain names. This information and the .uk WHOIS are: Copyright Nominet UK 1996 - 2017. You may not access the .uk WHOIS or use any data from it except as permitted by the terms of use available in full at http://www.nominet.uk/whoisterms, which includes restrictions on: (A) use of the data for advertising, or its repackaging, recompilation, redistribution or reuse (B) obscuring, removing or hiding any or all of this notice and (C) exceeding query rate or volume limits. The data is provided on an 'as-is' basis and may lag behind the register. Access may be withdrawn or restricted at any time. |
Now that you are hopefully done with axa.co.uk, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for axa.co.uk. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with axa.co.uk contains at least 1003 entries: