Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | AURA - find and book accommodation, holiday house rentals and short term furnished apartments | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 93 characters long. |
| Description | AURA is the largest and fastest growing Australian owned holiday rental website with thousands of holiday houses, furnished apartments and short-term accommodation listings - all within a thriving community of owners, property managers and travellers. | This meta description is 251 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | holiday houses, accommodation, short-term rental, furnished apartments, book | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 2.9987 seconds | Website ranking and usability can be greatly improved by reducing the time it takes to load it. |
| Alexa global rank | 1472615, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Links on homepage | Around 73 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 15 | The number of backlinks seems awfully low. If possible, the webmaster should work towards building more through quality content and public awareness. |
| HTML size | 43.2KB | Ah. Well. We were hoping for better results... We would urge the website owners to improve load speed as soon as possible. |
| Website host server overview | Server status: online. Server IP address for this website is 52.62.233.81. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | hotelsaccommodation.com.au holidayview.com.au stayz.com.au countrygetaways.com.au ozehols.com.au |
These websites fall into the same categories as aura.travel, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 2:30 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Date: Sun, 25 Jun 2017 09:01:20 GMT Content-Type: text/html; charset=UTF-8 Transfer-Encoding: chunked Connection: keep-alive Vary: Accept-Encoding Expires: Thu, 19 Nov 1981 08:52:00 GMT Cache-Control: no-store, no-cache, must-revalidate, post-check=0, pre-check=0 Set-Cookie: PHPSESSID=tekrua62g40f3sg7kp7pfah7o0; path=/ Pragma: no-cache Server: AURA CDN 2.0 X-Content-Type-Options: nosniff X-XSS-Protection: 1; mode=block; X-Frame-Options: SAMEORIGIN Strict-Transport-Security: max-age=31536000 X-Page-Speed: 1.9.32.14-0 |
| WHOIS |
|---|
Domain Name: AURA.TRAVEL Domain ID: D486713-TRAVEL WHOIS Server: whois.nic.travel Referral URL: http://www.name.com Updated Date: 2017-02-19T10:18:12Z Creation Date: 2011-01-11T04:11:34Z Registry Expiry Date: 2018-01-10T23:59:59Z Sponsoring Registrar: Name.com Sponsoring Registrar IANA ID: 625 Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Registrant ID: C1353329-TRAVEL Registrant Name: Domain Owner Registrant Organization: AURA Holdings Pty. Limited Registrant Street: PO BOX 1234 Registrant City: Broadway Registrant State/Province: NSW Registrant Postal Code: 2007 Registrant Country: AU Registrant Phone: +61.280025400 Registrant Email: Admin ID: C1353328-TRAVEL Admin Name: Domain Owner Admin Organization: AURA Holdings Pty. Limited Admin Street: PO BOX 1234 Admin City: Broadway Admin State/Province: NSW Admin Postal Code: 2007 Admin Country: AU Admin Phone: +61.0280025400 Admin Email: Tech ID: C1353331-TRAVEL Tech Name: Lucian Kafka Tech Organization: AURA Holdings Pty. Limited Tech Street: PO BOX 1234 Tech City: Broadway Tech State/Province: NSW Tech Postal Code: 2007 Tech Country: AU Tech Phone: +61.280025400 Tech Email: Billing ID: C1353330-TRAVEL Billing Name: Accounts Receivable Billing Organization: AURA Holdings Pty. Limited Billing Street: PO BOX 1234 Billing City: Broadway Billing State/Province: NSW Billing Postal Code: 2007 Billing Country: AU Billing Phone: +61.0280025400 Billing Email: Name Server: NS-668.AWSDNS-19.NET Name Server: NS-1724.AWSDNS-23.CO.UK Name Server: NS-1268.AWSDNS-30.ORG Name Server: NS-375.AWSDNS-46.COM DNSSEC: unsigned >>> Last update of WHOIS database: 2017-05-17T16:10:43Z <<< For more information on Whois status codes, please visit https://icann.org/epp Tralliance, Inc., the Registry Operator for .travel, has collected this information for the WHOIS database through an ICANN-Accredited Registrar. This information is provided to you for informational purposes only and is designed to assist persons in determining contents of a domain name registration record in the Tralliance registry database. Tralliance makes this information available to you "as is" and does not guarantee its accuracy. By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data: (1) to allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, electronic mail, or by telephone; (2) in contravention of any applicable data and privacy protection acts; or (3) to enable high volume, automated, electronic processes that apply to the registry (or its systems). Compilation, repackaging, dissemination, or other use of the WHOIS database in its entirety, or of a substantial portion thereof, is not allowed without Tralliance's prior written permission. Tralliance reserves the right to modify or change these conditions at any time without prior or subsequent notification of any kind. By executing this query, in any manner whatsoever, you agree to abide by these terms. NOTE: FAILURE TO LOCATE A RECORD IN THE WHOIS DATABASE IS NOT INDICATIVE OF THE AVAILABILITY OF A DOMAIN NAME. |
Now that you are hopefully done with aura.travel, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for aura.travel. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with aura.travel contains at least 1196 entries: