Look through the key statistics analysis before diving in deeper into our report:
| Parameter | Current result | Assessment |
|---|---|---|
| Meta title | Air Freshener | Air Wick® | As meta title is a ranking factor, it's quite important to stick to search engine recommended length of aroun 50-60 characters. This website's meta title is 25 characters long. |
| Description | Enrich your home by bringing in your favorite fresh smells with a range of air freshener options from Air Wick®. | This meta description is 112 characters in length. Google suggests up to 320 characters at the very most to make sure the whole meta description is visible in search results page. |
| <meta> keywords | AIR WICK, home fragrance, air fresheners, automatically freshen, fresh smelling home, boost of fragrance, freshness, odors, homecare, it s good to be home, smells, ambience creation, scented oils, home scents | Strangely enough, meta keywords still seem to be used. We would not go down that road unless very carefully - meta keywords have not been known as a positive ranking factor for a while now. |
| Site speed | Around 0.3538 seconds | The website load speed is rather good. |
| Alexa global rank | 550207, as last checked | Based on Alexa Global, we can assume the website is not very popular. Mind you, Alexa's worth is questionable at best. |
| Quantcast | Current rank, according to our database, is at 37312 | The website seems to enjoy good popularity, according to Quantcast. |
| Links on homepage | Around 105 links | This is a well-judged amount of links for a homepage. |
| Backlinks amount | Approximately 324 | A good amount of backlinks. |
| HTML size | 74.5KB | A very good result, this. Remember, search engines such as Google place a lot of their website ratings on its speed. |
| Website host server overview | Server status: online. Server IP address for this website is 52.211.3.193. | We apologize, but for some reason we were unable to gather enough data to provide a detailed insight at this time. |
If the basic information we presented you with above is not enough, get ready to dive in much deeper!
Now that the numbers are taken care of, we can go deeper and try to analyse the website from a user's perspective. More specifically, let's see if we can identify the target audience as well as a few related websites and categories.
| Parameter | Current result | Assessment |
|---|---|---|
| Alternative websites | airwick.co.uk glade.com scentfill.com airwick.com.au airwick.co.in |
These websites fall into the same categories as airwick.us, more or less. By extension, they compete with the analysed website for the same target audience. |
Trying to acquire very accurate visitor data is immensely difficult and can only be done when given direct access to the server. However, there are ways to get approximate numbers.
The numbers themselves probably say enough, but we'll add some insight where possible.
| Parameter | Current result | Assessment |
|---|---|---|
| Approximate time on site | 1:59 | Pretty good for an average time spent, wouldn't you say? |
ALEXA rating is based on the number of visitors a given page receives. The higher the visitor count, the higher the rating. Currently, ALEXA has over 4 million websites indexed. If you sense cynicism in our words, you're not mistaken - we think Alexa rating is overrated, to put it mildly. A website's worth (and contextual popularity) is more than the sum of the views. So take the rank with a grain of salt.
QUANTCAST is a data processing company that mostly gathers information for advertising companies. It specializes in real-time audience analysis and, as you may have gathered, is really quite similar to Alexa, if perhaps not as infamous. To our knowledge, the company has rated and ranked approximately 39744614 websites so far. There is always a caveat with these sort of ranking systems - they don't really take any context into account. As such, their usefulness is debatable at best. Don't overthink this rank - it's just a number, really.
Servers are physical storage devices that contain all the files and databases associated with a specific website, sometimes more than one. At times, a server makes up several virtual devices - separate servers used for shared hosting (tends to be cheaper). Entering website address into the address bar of your browser starts the request process during which your browser contacts the server and asks for specific files and database entries in order to display the requested website.
What follows is certainly very geeky, but informative for the knowing. Dig in:
| Header detail |
|---|
HTTP/1.1 200 OK Cache-Control: no-cache Content-Type: text/html; charset=utf-8 Date: Wed, 08 Nov 2017 18:19:03 GMT Expires: -1 Pragma: no-cache Content-Length: 76199 Connection: keep-alive |
| WHOIS |
|---|
Domain Name: AIRWICK.US Domain ID: D750733-US Sponsoring Registrar: TUCOWS DOMAINS INC. Sponsoring Registrar IANA ID: 69 Registrar URL (registration services): whois.opensrs.org Domain Status: clientTransferProhibited Domain Status: clientUpdateProhibited Registrant ID: TUSE0ZSGX32FZQZ8 Registrant Name: Reckitt Benckiser SARL Registrant Organization: Reckitt Benckiser SARL Registrant Address1: 1 rue de la Poudrerie Registrant City: Leudelange Registrant State/Province: LU Registrant Postal Code: 3364 Registrant Country: Luxembourg Registrant Country Code: LU Registrant Phone Number: +44.1753217800 Registrant Facsimile Number: +44.1482582700 Registrant Email: domain. Registrant Application Purpose: P1 Registrant Nexus Category: C11 Administrative Contact ID: TULZGNWULQ93QUYH Administrative Contact Name: Reckitt Benckiser Corporate Services Limited Administrative Contact Organization: Reckitt Benckiser Corporate Services Limited Administrative Contact Address1: IP Department Administrative Contact Address2: Dansom Lane Administrative Contact City: HULL Administrative Contact Postal Code: HU87DS Administrative Contact Country: UNITED KINGDOM Administrative Contact Country Code: GB Administrative Contact Phone Number: +44.1753217800 Administrative Contact Facsimile Number: +44.1482582700 Administrative Contact Email: domain. Administrative Application Purpose: P1 Administrative Nexus Category: C11 Billing Contact ID: TU0HGALUGF7KFOEK Billing Contact Name: ccTLD Billing Billing Contact Organization: CSC Corporate Domains, Inc. Billing Contact Address1: 2711 Centerville Rd. Billing Contact City: Wilmington Billing Contact State/Province: DE Billing Contact Postal Code: 19808 Billing Contact Country: United States Billing Contact Country Code: US Billing Contact Phone Number: +1.3026365400 Billing Contact Facsimile Number: +1.3026365454 Billing Contact Email: Billing Application Purpose: P1 Billing Nexus Category: C11 Technical Contact ID: TU1JI0DCTHT6SIFJ Technical Contact Name: Christopher Daly Technical Contact Organization: CSC Corporate Domains, Inc. Technical Contact Address1: 2711 Centerville Rd. Technical Contact City: Wilmington Technical Contact State/Province: DE Technical Contact Postal Code: 19808 Technical Contact Country: United States Technical Contact Country Code: US Technical Contact Phone Number: +1.3026365400 Technical Contact Facsimile Number: +1.3026365454 Technical Contact Email: Technical Application Purpose: P1 Technical Nexus Category: C11 Name Server: L4.NSTLD.COM Name Server: A4.NSTLD.COM Name Server: F4.NSTLD.COM Name Server: G4.NSTLD.COM Created by Registrar: VIRTUAL INTERNET, PLC Last Updated by Registrar: TUCOWS DOMAINS INC. Last Transferred Date: Wed Dec 27 16:06:10 GMT 2006 Domain Registration Date: Fri Apr 19 22:07:20 GMT 2002 Domain Expiration Date: Wed Apr 18 23:59:59 GMT 2018 Domain Last Updated Date: Tue Mar 07 18:33:44 GMT 2017 DNSSEC: false >>>> Whois database was last updated on: Sat Apr 08 01:49:37 GMT 2017 <<<< NeuStar, Inc., the Registry Administrator for .US, has collected this information for the WHOIS database through a .US-Accredited Registrar. This information is provided to you for informational purposes only and is designed to assist persons in determining contents of a domain name registration record in the NeuStar registry database. NeuStar makes this information available to you "as is" and does not guarantee its accuracy. By submitting a WHOIS query, you agree that you will use this data only for lawful purposes and that, under no circumstances will you use this data: (1) to allow, enable, or otherwise support the transmission of mass unsolicited, commercial advertising or solicitations via direct mail, electronic mail, or by telephone; (2) in contravention of any applicable data and privacy protection laws; or (3) to enable high volume, automated, electronic processes that apply to the registry (or its systems). Compilation, repackaging, dissemination, or other use of the WHOIS database in its entirety, or of a substantial portion thereof, is not allowed without NeuStar's prior written permission. NeuStar reserves the right to modify or change these conditions at any time without prior or subsequent notification of any kind. By executing this query, in any manner whatsoever, you agree to abide by these terms. NOTE: FAILURE TO LOCATE A RECORD IN THE WHOIS DATABASE IS NOT INDICATIVE OF THE AVAILABILITY OF A DOMAIN NAME. All domain names are subject to certain additional domain name registration rules. For details, please visit our site at www.whois.us. |
Now that you are hopefully done with airwick.us, we invite you to read more of our in-depth reports. Try entering a new domain address in the search form at the top of this page, or on the homepage. Alternatively, refer to this list for more website overviews:
We have found so many alternative TLD extensions for airwick.us. Here is the full list with 580 entries:
The following list of most frequent domain address mistypes associated with airwick.us contains at least 1168 entries: